Marketing has long relied on insights into target demographics for success. Lead generation is the process of identifying and cultivating those potential customers. But now it seems the days of cavalier (and sometimes unruly) data collection are drawing to a close – as more countries and states enact and improve data privacy laws.
Marguerite is a strategic and data-driven seasoned marketing executive with startup and large company tech experience in branding, product marketing, pipeline growth strategies, field marketing, and communications.
Today’s guest is a seasoned marketing executive and a fractional CMO at yorCMO, Ken Acer! Ken joins host, Joe Frost, for a discussion on identifying the different marketing needs of organizations, the value of AI in marketing, and how to distinguish between fads and innovations.
A fractional CMO is an invested, part-time Chief Marketing Officer who can help you develop and execute a marketing strategy that aligns with your business goals. But a fractional CMO can do more than just generate leads.
Learn expert tips for maximizing marketing ROI for professional services. Discover how to define your target audience, build a strong brand, develop a content marketing strategy, leverage social media, and measure results. Maximize your firm’s marketing ROI today.
Today’s guest is an accomplished and disciplined B2B marketing executive. She has a solid track record of developing and executing growth marketing strategies and has extensive expertise and experience in managing multinational teams. Nanda Grandison is a fractional CMO at yorCMO, and joins the host Joe Frost to share what she sees as the biggest opportunities for C-Suite executives.
