yorCMO is excited to announce the appointment of Chris Daniello as part of our team.  

Bringing a unique blend of expertise in both revenue generation and marketing, Chris steps into his role with a wealth of experience that sets him apart as both a Chief Revenue Officer and a marketing strategist. 

With a career spanning over two and a half decades, Chris has been instrumental in aiding startups in their foundational stages as well as revitalizing revenue strategies for established companies. His extensive background in marketing, sales, alliances, and customer success has enabled him to drive significant growth and operational improvements across a variety of business environments. 


Key achievements in Chris’s career include: 

  • Effective turnaround of marketing and sales teams, positioning them among the top performers in their respective organizations. 
  • Implementing strategies that resulted in a substantial increase in client renewal rates. 
  • Enhancing sales processes, leading to significant quota achievements. 
  • Launching new business verticals, surpassing revenue targets and establishing a strong market presence. 

Chris’s global experience, having worked in over 20 countries, equips him with a versatile perspective on international business practices and cultural nuances, further enriching his approach to revenue operations. 

At yorCMO, we are confident that Chris’s combination of revenue and marketing expertise will greatly benefit our clientele. His track record of fostering growth and his ability to strategize at both the macro and micro levels of business operations align perfectly with our mission to provide exceptional fractional leadership services. 


  • Management and Technology Consulting 
  • Technology Services 
  • Software and SaaS 
  • Hi-Tech 
  • Banking 
  • Financial Services 
  • Insurance 
  • Capital Markets 
  • Retail 
  • Consumer Packaged Goods 
  • Corporate Services 
  • Venture Capital 
  • Private Equity 


The yorCMO difference

At yorCMO, we are committed to helping businesses align their marketing moves with their revenue goals. The addition of Chris to the team means yorCMO being able to help even more CEOS get the hands-on marketing – and revenue growth – expertise they need,” said Joe Frost, yorCMO co-founder.  

The yorCMO Fractional Marketing System allows companies – that struggle with obtaining C-level marketing expertise – to reap the benefits of seasoned professionals at a fraction of the cost.   


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