In today’s world, change happens rapidly. The traditional sales or marketing funnel doesn’t make the grade anymore. In your business, you strive to provide the best customer service and experience, along with loyalty beyond the purchase. So how will you adapt your marketing strategy to serve your customers best?
Reviews matter as 92% of consumers regularly read online ratings before considering a purchase. 87% of them won’t even consider businesses with 1 or 2 star ratings! CMO Aneta Zawila-Jordan talks about the power of positive reviews and how to get them. Aneta is a...
Most marketing consultants and agencies offer some level of strategic planning but from the outside. Fractional CMOs will work hands-on with your team. They go one step further and become your fiduciary partner, sitting at the table with you when negotiating with agencies and vendors.
Providing superb customer service is the most important goal of any business establishment and a cornerstone of a company’s growth. Reviews matter as consumers regularly read online rating sites before considering a purchase and deciding which establishment to do...
yorCMO is pleased to announce the addition of Aneta Zawila-Jordan, greater Washington D.C. and Virginia regions, as the newest CMO. With Zawila-Jordan’s hiring, Omaha-based yorCMO adds a decorated marketing executive with 15+ years of strategic marketing experience. ...
Modern Marketing is Meant to Fail. Plan for it. Do you plan for marketing failures? It’s best if you do. An example of an unplanned marketing failure would be selling men’s clothing ONLY in men’s magazines. The reason that is a fail? Because women are often the...
