Listening to and responding to customers isn’t exactly something new. In fact, doing research with your customers has long been a best practice when it comes to building a business and brand.Customer insight is also a pillar of strategic planning. Understanding your...
Jamie Coffey has worked as a fractional CMO with a wide variety of clients to help them maximize results. In many cases, her work has allowed clients to achieve goals they had not been able to reach before by applying marketing strategies that align with sales...
yorCMO is pleased to announce that Kevin Kilpatrick, Atlanta, had joined the team as a CMO. With the addition of Kilpatrick, Omaha-based yorCMO adds a strong marketing executive with 20+ years of experience with an outstanding track record. Kevin brings experience...
yorCMO is pleased to announce the addition of Rich Taylor to our team. Rich is a CMO based in the greater Chicagoland area. With Rich onboard, Omaha-based yorCMO adds a strategic marketing expert who has worked with national, regional and local brands to successfully...
Have you ever been frustrated when something isn’t working? Maybe an item you purchased with “some assembly required” that just isn’t fitting together like it’s supposed to. Or you can’t fix that problem on your computer despite following the how-to advice and online...
Results. Every business wants them, yet 3 in 4 CEO’s don’t trust marketers to deliver them. In fact, a study from a few years ago revealed that “8 in 10 CEOs believe marketers are disconnected from company’ financial results.” Wow! That’s a big trust problem. Is this...
