Marketing spending was up over 10% in the last year—but this trend might have been a little too optimistic. Nearly half of marketers slashed their budgets to prepare for upcoming economic strife. But tighter budgets aren’t an indication that marketing isn’t...
Suppose you’ve reached a stage in your marketing journey where you’ve realized artificial intelligence (AI) will be an invaluable asset to what you’re already doing. In that case, there’s a logical next question that follows. “How do I pick the right AI tools and...
Find out how to overcome common execution challenges that may be hindering your marketing strategy with actionable solutions.
Burnout is almost inevitable for most employees, but one group that’s especially at risk is high achievers. It makes sense. Your highest achieving workers are putting tremendous time, energy, and effort into their projects and striving for more, which puts enormous...
It seems like brands these days have to pivot on a dime to stay relevant. Hopping on trends or replicating a meme are fun, and often important, ways to get more brand visibility—but they expire quickly and don’t get across exactly what your brand does. The core of...
By 2030, AI is expected to generate over $15 trillion for the global economy, according to a study by Price Waterhouse Cooper. Marketing is one field that is expected to be especially impacted, with new tools emerging regularly. Nowadays, marketers are expected...
