Many healthcare organizations I’ve worked with tend to fall into the same thinking: Reaching a wider audience means greater success, right? But the reality is often quite different. As a CEO navigating this specialized industry, focusing on niche marketing could be...
How AI is transforming marketing strategies in the healthcare industry. The healthcare industry is continuously transforming but staying ahead of the curve requires more than just innovative medical practices and technologies. As the industry continues to expand, so...
Lifecycle marketing: a powerful approach. A customer’s start-to-finish journey with your—or any—company is long, and it’s up to you to make a memorable impression at every step. You need a strategy that addresses every stage of the customer journey. Enter lifecycle...
What does the word “branding” mean in the B2B landscape? In my line of work, I often see the term get misunderstood and undervalued. Many CEOs and decision-makers see branding as synonymous with costly advertisements and sponsorships—an expense rather than an...
Nowadays it’s easy to get caught up in the latest marketing trends and technologies, chasing after quick wins. However, the foundation of any successful marketing strategy remains the same: truly understanding your customer. Peter Drucker once said: "Marketing...
There’s a lot at stake for businesses—especially within their first few years of operations. The Bureau of Labour Statistics finds that 18% of small businesses fail within their first year, 50% within five years, and 65% by the tenth year. That doesn’t leave a whole...
