In every organization, leadership is a finite resource. The question is, how effectively are you allocating yours? Take a moment to consider who leads marketing in your company. Is it you? Is it a senior team member wearing multiple hats? Or is it delegated piecemeal...
Kim Jackson shares her invaluable insights on integrating AI into marketing strategies, forming cross-functional teams for innovation, and the importance of messaging in the age of AI.
In this episode we delve into the evolving landscape of business strategy, with a focus on the integration of AI, the importance of fractional leadership
Maura Kautsky, President of Sales Xceleration, joins Joseph Frost to discuss the evolving roles of sales and marketing in the C-suite.
n this article, we explore how to track your marketing effectiveness and ROI by focusing on metrics beyond impressions, such as click-through rates, conversion rates, and customer lifetime value. By understanding these metrics and how they relate to your marketing goals, you can make data-driven decisions to optimize your marketing strategies and drive better results for your business.
On this episode of The Fractional C-Suite Retreat, we’re joined by an accomplished B2B marketing executive with more than 20 years of experience leading marketing and sales initiatives for B2B enterprises. He has developed deep expertise in areas like marketing strategy, messaging, positioning, product and corporate rebranding.
