Founders: Don’t Do the Math. Do the Myth. Engage legendary leadership. There’s a version of marketing leadership founders whisper about. The one where a leader shows up and everything just… clarifies. Priorities tangled for months suddenly become obvious.A team that...
Joseph Frost
Build vs. Buy Is Dead
Welcome to the Age of ‘Wait-for-Free’ AI—But Here’s Why That’s a Mistake The old software question was simple:Should we build it or buy it? Now?Should we build it—or just wait for ChatGPT to make it free? We’ve entered a new era of decision-making. AI tools are being...
Navigating C-Suite Leadership in 2025: Strategic Growth Starts with Smarter Questions
The Future Belongs to the Strategic—Are You Leading or Just Reacting? "45% of CEOs believe their company will not be economically viable in ten years if it continues on its current path, up from 39% the previous year" – PwC 2024 Global CEO Survey Let’s be blunt—2025...
Why Your Strategic Operating System Needs a Marketing Co-Pilot
According to Gartner, 61% of corporate strategists say poor strategy execution is the primary reason new growth initiatives fail (Gartner via Cascade). That’s a big number—and an even bigger missed opportunity. If you're using a strategic operating system, you're...
Stop Asking How—Start Finding Your Who
Picture this: You're a business owner staring at yet another marketing plan that isn't delivering results. You've spent countless hours trying to figure out how to fix it, but something's missing. What if you're asking the wrong question entirely? In his...
How the yorCMO Proven Process Redefines Fractional Leadership
Fractional Doesn’t Mean Fragmented Let’s call it what it is: the market is flooded with fractional CMOs. The model is hot—and for good reason. Report reveals that 68% of growth-stage companies now leverage fractional executives to access C-suite expertise without...