Joseph Frost

Why Legendary Marketing Leadership Feels Rare

Why Legendary Marketing Leadership Feels Rare

Founders: Don’t Do the Math. Do the Myth. Engage legendary leadership. There’s a version of marketing leadership founders whisper about. The one where a leader shows up and everything just… clarifies. Priorities tangled for months suddenly become obvious.A team that...

Build vs. Buy Is Dead

Build vs. Buy Is Dead

Welcome to the Age of ‘Wait-for-Free’ AI—But Here’s Why That’s a Mistake The old software question was simple:Should we build it or buy it? Now?Should we build it—or just wait for ChatGPT to make it free? We’ve entered a new era of decision-making. AI tools are being...