Joseph Frost

Build vs. Buy Is Dead

Build vs. Buy Is Dead

Welcome to the Age of ‘Wait-for-Free’ AI—But Here’s Why That’s a Mistake The old software question was simple:Should we build it or buy it? Now?Should we build it—or just wait for ChatGPT to make it free? We’ve entered a new era of decision-making. AI tools are being...

The 6 Numbers That Treat Marketing PTSD

The 6 Numbers That Treat Marketing PTSD

How to Stop Wasting Money on Marketing and Start Making Data-Driven Decisions Introduction: Why Founders Fear Marketing For many founders and executives, marketing feels like gambling. You invest heavily in campaigns, hope for positive outcomes, and often receive...