Let me ask you something straight: How many of your marketing reports show "vanity metrics" - likes, clicks, impressions - but leave you wondering: "Is this actually growing my business?" We've all sat through those meetings. But here's what emerged from our recent...
Joseph Frost
Why Marketing Leaders Must Focus on Three Key Marketing Metrics
Maximize ROI by Aligning Marketing Strategy with Key Performance Metrics Introduction: The Shift from Traditional Strategy to AI-Driven Growth For decades, business strategy revolved around efficiency—cutting costs, optimizing operations, and squeezing more value from...
The 3 Marketing Metrics That Matter Most to Your Business Strategy
How to Stop Guessing and Start Measuring Real Marketing Impact Introduction: Why Marketing Feels Like a Cost, Not an Investment For many CEOs and business leaders, marketing feels like an expense rather than a revenue driver. Budgets get approved, campaigns get...
The Metrics That Actually Drive Growth
"Marketing is doing 60-65% of the sales effort before a buyer even talks to a rep." Let that sink in. Raffi Yardemian dropped this truth bomb during a recent panel discussion—and it changes everything. Today’s buyers aren’t waiting for a sales pitch. They’re...
The Perfect Storm: Why Now Is the Time for Fractional CMOs to Scale
In today’s evolving business landscape, fractional CMOs have become an indispensable solution for companies that need high-level marketing leadership without the full-time cost. But for fractional CMOs themselves, a pivotal question arises: When is the right time to...
How Fractional Professionals Create Value Beyond Their Role
The Leadership Multiplier Effect: Beyond Traditional Roles Companies are increasingly turning to fractional professionals for executive roles without the commitment of a full-time hire. But what does it mean to be a leadership multiplier, and why is it crucial in...