Maura Kautsky, President of Sales Xceleration, joins Joseph Frost to discuss the evolving roles of sales and marketing in the C-suite.
Joseph Frost
From Impressions To Conversions: How To Track Your Marketing Effectiveness and ROI
n this article, we explore how to track your marketing effectiveness and ROI by focusing on metrics beyond impressions, such as click-through rates, conversion rates, and customer lifetime value. By understanding these metrics and how they relate to your marketing goals, you can make data-driven decisions to optimize your marketing strategies and drive better results for your business.
Championing Client Experience – Chad Person
On this episode of The Fractional C-Suite Retreat, we’re joined by an accomplished B2B marketing executive with more than 20 years of experience leading marketing and sales initiatives for B2B enterprises. He has developed deep expertise in areas like marketing strategy, messaging, positioning, product and corporate rebranding.
Creating Cultural Moments – Neil Emeigh
Today’s guest is a business owner and powerful leader of a remote-first company who is passionate about building a well-rounded company. Neil Emeigh is the CEO of Rayobyte. On this week’s episode host Joe Frost sits down with his good friend Neil to talk about creating a culture in a remote work environment and how to best support remote employees.
Starting With People – Garrick Villaume
Today’s guest got his start in particle physics and now coaches businesses. He has a focus on helping businesses deliver cleaner products and greener services. Garrick Villaume is Owner and Principal at Physical Systems Inc. Garrick and Joe chat on this week’s episode about creating a people-focused business environment, and how businesses can create a better world for those to come.
Strengthening Your Franchise – Brandon Cullen
Today’s guest is a former athlete who developed a more approachable and intelligent way to train the everyday fitness enthusiast that has seen success with franchises from coast to coast. He’s the host of the podcast “Playing Guilty” and is the Co-founder and Chief Concept Officer of MADabolic. Welcome to the show Brandon Cullen. Brandon joins host Joe Frost to talk about how the fitness industry changed during covid, finding the balance between in-person and remote services, and how Brandon created a successful fitness brand.
