Joseph Frost sits down with Kim Jackson, a seasoned leader in capital markets and marketing, and a champion for female entrepreneurship. Kim shares her invaluable insights on integrating AI into marketing strategies, forming cross-functional teams for innovation, and the importance of messaging in the age of AI. Dive into a conversation full of actionable advice for C-suite leaders looking to leverage AI for business success.



  • Strategic AI Integration: AI must be integrated thoughtfully across business operations, requiring leadership beyond the IT department to truly drive innovation and efficiency.
  • Building Diverse Teams: The success of AI projects hinges on forming diverse, cross-functional teams that bring together various business functions and perspectives.
  • The Importance of Messaging: Effective communication about AI’s role and goals is crucial in overcoming resistance and fostering an environment of acceptance and enthusiasm.
  • AI and Job Transformation: AI is set to reshape the workforce, not by eliminating jobs but by creating new opportunities and requiring new skills.
  • Content Strategy in the AI Era: Quality of content should prevail over quantity, with AI serving as a tool to enhance creativity and relevance rather than dilute it with volume.
  • Ethical AI Use: Ethical considerations must be front and center in AI deployment, ensuring that technology serves humanity’s best interests.
  • Leveraging AI for Competitive Advantage: Organizations that embrace AI thoughtfully and strategically can significantly outpace competitors, making AI competency a critical strategic asset.

Quote of the Show:

“The future of work with AI isn’t about displacement but transformation. It’s an opportunity to evolve our roles and create value in new, unforeseen ways.” – Kim Jackson


Ways to Tune In

Joseph Frost, Co-Founder of yorCMO, hosts this weekly retreat for executives to unwind and hear from their peers about new opportunities and innovations in the C-Suite. Subscribe

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