Picture this: You're a business owner staring at yet another marketing plan that isn't delivering results. You've spent countless hours trying to figure out how to fix it, but something's missing. What if you're asking the wrong question entirely? In his...
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Many healthcare organizations I’ve worked with tend to fall into the same thinking: Reaching a wider audience means greater success, right? But the reality is often quite different. As a CEO navigating this specialized industry, focusing on niche marketing could be...
