How can you choose the right Key Performance Indicators? How can you effectively measure your marketing strategy success? In this edition of “Ask a CMO”, Amanda Costanzi, Fractional CMO, explains that too often businesses without marketing leadership in their C-suite find it challenging to accurately measure a return on marketing investment (ROMI).
Amanda is a seasoned marketing and customer experience leader with a proven track record in business development. She leverages her experience leading growth initiatives for professional services organizations that have ranged from global fintech corporations to business security start-up companies. Related content: How Do You Know If Your Marketing Is Working?