As an executive and/or business owner, you have a monumental amount of responsibility on your plate. And while you will naturally work to surround yourself with the most competent, capable, and skillful team to support scalable growth, it’s often a challenge to determine when exactly you need more resources and how to go about acquiring them.

The marketing role in particular may be perhaps one of the trickiest and potentially time-consuming facets of your many leadership responsibilities.

Option 1: Hire a full-time marketing executive – it may be difficult to justify making an overhead investment while maintaining a marketing budget for programs.

Option 2: Hire an agency – you may run into the issue of being sold tactical solutions that don’t necessarily benefit or align to our top-level business objectives.

Fortunately, these are no longer the only options to consider in determining your optimal marketing organizational structure.

Option 3: Hire a fractional CMO. A fractional CMO aligns with your executive team to understand your business goals. Not only do they create a holistic strategy but they also lead and develop your marketing resources, to ensure alignment and coordination among stakeholders both internally and externally.

Communication, strategy, and accountability are cornerstones of a highly effective CMO – they are an extension of your team, not a separate entity.

Employing a scalable marketing leadership model to drive strategy that aligns with your business goals allows you to: gain time, energy, and the headspace you need to focus on other important aspects of running your growing organization.

Contact yorCMO to talk about the optimal marketing structure for your business today.


About the Author:

Jay is co-founder of yorCMO.

Jay also founded Webtivity Group to help companies break through the confusion of how to effectively use their website and digital marketing efforts to meet their business objectives.

Jay is a successful digital marketing and ecommerce professional that helps companies across multiple industries grow revenue using a broad range of strategies. He has a deep understanding of the challenges companies face when trying to balance the diverse components of growing revenue across all marketing channels. He has been called “Tactegic” for his ability to blend strategic thinking and tactical execution to achieve measurable results.