She has had a solid track record of developing and executing growth marketing strategies using the right combination of customer experience, life cycle management, content marketing, and brand strategy informed by customer insights and marketing analytics to drive revenue and ROI.
Nanda is resolute in her commitment to empowering teams and collaborating cross-functionally with key stakeholders to drive successful outcomes.
How Nanda has helped clients…
For a Global Coaching Organization for CEOs, Nanda built a new marketing organization of world class team members to achieve growth targets, while evaluating new ways to increase marketing efficiency.
- She created a new website to elevate the brand experience and capture new leads which resulted in a 5% increase in conversion rate in the first 3 months.
- Developed a scalable go-to-market strategy, resulting in a 50% increase in sales qualified leads in the first year.
As VP of Marketing and Communications for a global membership organization for CEOs and Business Owners, Nanda transformed brand messaging and positioning by developing customer journey mapping and personas to connect with prospects at each stage of the buyer’s journey, increasing YOY lead volume.
- She created a 35% reduction in the average cost of acquiring a new member by optimizing media spend through prioritizing channels, cross-channel remarketing, beta-testing, and moving some functions in-house.
- Oversaw a cross-functional marketing team to create and launch a new website resulting in a steady increase in web traffic to upwards of 65%.
For a multinational corporation providing risk management, insurance brokerage, investment banking, human resources solutions and outsourcing services, Nanda served as VP of Field Marketing where she:
- Transformed digital campaigns, web advertising, content pieces, media relations, and customer communications resulting in a 6% increase in YOY revenue across all offices.
- Recruited, coached, and led a team of 10 directors to cultivate highly effective communications and marketing campaigns, including integrated marketing programs and campaigns supporting business growth objectives.
Nanda has extensive experience managing multinational teams with country specific marketing strategies delivering results and sustained increase in revenue for her clients.
- B2B Professional Services
- Financial Services
- PE-backed companies
- Multi-discipline firms
- Solution Selling
- Customer Experience management
- Multi-channel Marketing
- Digital Marketing strategy
- Demand Generation
- Subscription & Member platforms
- Marketing Automation
- Customer Acquisition & Retention
- Customer Life Cycle Management
- Revenue | Profit Growth
- Brand Building | Management
- Go-to-market Strategy | Attribution
- Industry | Media Relations
- Advertising | Promotion | Events
- Performance Marketing | Lead Generation
- Market Research | Segmentation | Optimization
- Montclair State University, BS
- Northwestern Kellogg, Digital Marketing Executive Education
- The CMO Club, Member
- Hera Hub, Member
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