Rich Taylor



Rich Taylor helps brands accelerate growth by harnessing the power of “authenticity”.

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Meet Rich

Rich is a marketing & advertising executive with a passion for brand building. He has delivered multi-million dollar growth for leading national, regional and local brands.

Rich has held leadership roles at top agencies like Leo Burnett, FCB, Wire Stone & Zocalo Group. He’s led marketing for a Fortune 100 telecommunications firm and served as CMO for one of the largest independent retail chains in Chicago and Northwest Indiana.

His deep experience and expertise in all areas of integrated marketing, both traditional and digital, and background leading sales and business development for a variety of marketing service firms, allows Rich to bring great insight and practical problem solving skills to any company’s leadership team.

Rich is also co-author of “Authenticity: Building a Brand in an Insincere Age.” , (Praeger Press Jan 2020).

Other published work:



  • Advertising, Brand Management
  • Strategic Planning
  • Positioning & Differentiation
  • Media Planning & Buying
  • Consumer Research, Competitive Analysis, Segmentation
  • Point-of-Sale, Promotions
  • Public Relations, Direct (Target) Marketing, Social Media

Practice Focus:

  • Healthcare
    • Clinical Trial Research
    • Dental
    • Hospitals
    • Medical Equipment & Devices
    • Medical Practices
    • Pharmaceutical
  • Retail
    • Clothing
    • Convenience Stores
    • Food & Grocery
    • Home Supplies
    • Jewelry
    • Pharmacy
  • Professional Services
    • Accounting & Tax
    • Advertising & PR
    • Banking & Lending
    • Coaching & Consulting
    • Engineering
    • IT
    • Legal
  • Other
    • Automotive
    • Higher Education
    • Logistics
    • Non-Profit
    • Telecommunications

Published Works

5 Marketing Budget Mistakes You’re Making As A CEO

5 Marketing Budget Mistakes You’re Making As A CEO

If you’re a CEO or leader, it can be difficult to see where your marketing resources are best utilized. You likely aren’t involved in day-to-day marketing operations, making it difficult to plan for your team’s limited resources. When it comes to marketing budgets, it’s not about the cost but about the returns you see on these marketing expenses.

Digging Up the Root Cause of Poor Marketing Performance

Digging Up the Root Cause of Poor Marketing Performance

Poor marketing performance can be a frustrating, expensive roadblock.  When you’ve invested in the growth of your business and you don’t see the anticipated results, it can be a struggle to identify which marketing tactics are working, which aren’t, and how to move...

Surviving the Retail Shutdown During the Pandemic

Surviving the Retail Shutdown During the Pandemic

See Chief Marketing Officer Rich Taylor’s full video discussing this dental clients’ pivot during the pandemic: Full Video Here   Challenges Plumbers and trade professionals regularly purchase the supplies they need, such as pipe, fittings, faucets, sinks,...

Plumbing Supply Case Study

Plumbing Supply Case Study

      About the Author: Rich is one our fractional CMO’s and can be contacted at He’s held leadership roles at top agencies, directed marketing for a Fortune 100 company and been CMO at a leading regional retail chain. He’s also worked...

Why Brand Image is Ineffective in Modern Marketing

Why Brand Image is Ineffective in Modern Marketing

There’s no doubt in anyone’s mind marketing has changed. However, many of us in marketing are still trying to get our minds around the latest changes and decide what to do about them. What’s at the heart of these changes? What exactly do we need to be doing now to...

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