by Amanda Costanzi | Jun 7, 2021 | Amanda Costanzi
How can you choose the right Key Performance Indicators? How can you effectively measure your marketing strategy success? In this edition of “Ask a CMO”, Amanda Costanzi, Fractional CMO, explains that too often businesses without marketing leadership in their...
by Joseph Frost | May 27, 2021 | Jay Gordman, Joseph Frost, yorCMO
Sometimes brands embrace new marketing campaigns as a Hail Mary effort to increase revenues. While new campaigns are always exciting, a lack of measurement and accountability means your marketing efforts can actually hurt you — and you probably won’t realize it until...
by Amanda Costanzi | May 13, 2021 | Amanda Costanzi
Marketing is often referred to as a soft science, but a science, no less. Like other scientific disciplines, measurement in marketing is paramount to understanding efficacy and impact. Too often, businesses without marketing leadership in their C-suite find it...
