Efficacy and impact are two essential areas of measurement for marketers. However, with every innovation in digital and traditional marketing, how do you know which KPIs are right for your business? Learn from a fractional CMO
Keep in mind that metrics aren’t one size fits all. Your tactical metrics and lead generation metrics will differ significantly from other businesses.
Efficacy and impact are two essential areas of measurement for marketers. However, with every innovation in digital and traditional marketing, there’s a new corresponding suite of metrics to track those areas. How do you know which KPIs are right for your business? How do you avoid going down the path of self-congratulatory KPIs that do little to bolster confidence outside the boardroom?
