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CASE STUDY: Lincoln Industries – Creating a Strategy for Future Growth
Lincoln’s marketing challenges were two fold. There was no lead generation in place, and no way to nurture their customers or identify new prospects. The company had done very little marketing in the past and the department did not historically support sales efforts. It was imperative that Lincoln develop a solid strategy to support prospect engagement during their 12+ month sales cycle.
Lincoln Industries – Creating a Strategy for Future Growth
Sales process development and marketing alignment melds team together.ChallengesLincoln’s marketing challenges were two fold. There was no lead generation in place, and no way to nurture their customers or identify new prospects. The company had done very little...
