In today’s competitive marketplace, growing a professional services firm can be a daunting task. There are many different strategies that can be used to achieve growth, but an increasingly popular option is to hire a fractional Chief Marketing Officer (CMO) with expertise in your industry.

In this article, we will explore why hiring a fractional CMO with a wealth of industry experience can be the right move for growing your professional services firm. 

First and foremost, a fractional CMO with deep experience in your industry can provide a level of expertise and knowledge that is difficult to find elsewhere. These individuals have spent years working in their field and have likely encountered many of the challenges your firm is facing. They will be able to offer insights and guidance that can help you navigate the complex landscape of your industry and make informed decisions about your marketing strategy. 

Additionally, a fractional CMO will bring a fresh perspective to your firm.

Sometimes you just need an outside perspective to tackle new opportunities or challenges. By bringing in a fractional CMO with a different perspective, you can gain valuable insights and ideas that can help you stay ahead of the curve. 

Another benefit of hiring a specialized fractional CMO is that they will likely have a vast network of contacts in your industry. This can be invaluable when it comes to building partnerships and collaborations, as well as sourcing new clients. By leveraging their network, you can gain access to new opportunities that might not have been available otherwise. 

Finally, a fractional CMO can provide a level of flexibility that is difficult to find with a full-time hire. With a fractional CMO, you can bring in someone for a specific project or initiative, and then scale back when the project is complete. This can be a cost-effective way to get the expertise you need without having to commit to a full-time hire. 

Hiring a fractional CMO with decades of experience in their industry can be an excellent way to grow your professional services firm. With their expertise, fresh perspective, network, and flexibility, they can provide valuable insights and guidance that can help you achieve your growth goals. If you are looking to take your firm to the next level, consider hiring a fractional CMO. 

As a fractional CMO with 20 years of professional services expertise, I deliver customized marketing solutions to achieve the specific growth goals of professional services firms. 

If you’re interested in learning more about how I can help you grow, please don’t hesitate to contact me. Let’s work together to take your accounting firm to the next level! 

Chad Person is an accomplished B2B marketing executive with more than 20 years of experience leading marketing and sales initiatives for B2B enterprises with a special emphasis on professional services.

He is passionate about engaging with business leaders and marketers and believes wholeheartedly in the power great marketing can have on strategic business outcomes. 

Connect with Chad, and see how he can help your business: