A roundtable with M&A, valuation, finance, operations, and marketing experts on why the coming ownership transfer will compress multiples for owners who wait, and how strategic positioning is quietly becoming the biggest lever on exit value. Most business owners...
Blog Post
Marketing Judgment: The Decisions AI Can’t Make
AI drafts the plan, the message, the targeting. It can’t decide if they’re right. Why marketing judgment is the leadership gap AI just exposed.
Why AI Makes Marketing Leadership More Valuable
AI didn’t replace the CMO. It made marketing leadership your highest-leverage seat. Why judgment beats tooling for growing companies.
How AI Search Is Reshaping B2B Discovery and Demand
A roundtable conversation with Dave Blanchard, Isaac Voss, and Joshua Strawczynski on why traffic numbers no longer tell the whole story, and what CMOs and CEOs should be measuring instead. Google AI Overviews can cut organic clicks by 38%, according to a field study...
AI Won’t Fix Your Marketing If You Don’t Have a Strategy First
Adding AI to an unfocused marketing operation just accelerates the wrong results. Here’s the sequencing that actually drives growth for SMB owners.
Why Growth Stalls When Marketing, Sales, and Finance Drift
An executive roundtable organized by Robert Mendelson (Fractional CMO), with guests Tanya Von Soest (Fractional CMO), Wilson Kwan, Fractional CFO and Darren Legault, Fractional CRO, on growth challenges for SMBs derived from a lack of alignment between sales,...