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Why Quick Wins Are the Secret Strategies of Fractional CMOs

Why Quick Wins Are the Secret Strategies of Fractional CMOs

You Don’t Have to Wait Months to See Marketing ROI According to McKinsey, 70% of transformation initiatives fail—largely due to lack of early momentum and stakeholder buy-in. So let’s cut to the chase: your business doesn’t have the luxury of time, and your fractional...

The 6 Numbers That Treat Marketing PTSD

The 6 Numbers That Treat Marketing PTSD

How to Stop Wasting Money on Marketing and Start Making Data-Driven Decisions Introduction: Why Founders Fear Marketing For many founders and executives, marketing feels like gambling. You invest heavily in campaigns, hope for positive outcomes, and often receive...