According to Gartner, 61% of corporate strategists say poor strategy execution is the primary reason new growth initiatives fail (Gartner via Cascade). That’s a big number—and an even bigger missed opportunity. If you're using a strategic operating system, you're...
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Stop Asking How—Start Finding Your Who
Picture this: You're a business owner staring at yet another marketing plan that isn't delivering results. You've spent countless hours trying to figure out how to fix it, but something's missing. What if you're asking the wrong question entirely? In his...
Why Weekly Check-ins Are the Hidden Engine of Fractional Marketing Success
Introduction: Weekly Check-ins Are the Difference Between Traction and Treading Water Let’s get real: in a fractional engagement, you don’t have time for drift. Without consistent alignment, even the best strategy dies in the weeds. That’s where weekly check-ins come...
Scalability to Succession/Exit: Planning for the Future
The transition from a scalable business to succession or exit represents the culmination of an entrepreneur's journey. This stage focuses on optimizing the business for long-term value, whether the goal is to pass it on to new leadership or prepare for a sale. This...
Sustainability to Scalability: Expanding Your Business Horizons
The transition from a sustainable business to a scalable one marks a significant milestone in an organization's lifecycle. This stage is characterized by the ability to grow rapidly and efficiently, without a proportional increase in resources or costs. For...
Why Quick Wins Are the Secret Strategies of Fractional CMOs
You Don’t Have to Wait Months to See Marketing ROI According to McKinsey, 70% of transformation initiatives fail—largely due to lack of early momentum and stakeholder buy-in. So let’s cut to the chase: your business doesn’t have the luxury of time, and your fractional...