"Marketing is doing 60-65% of the sales effort before a buyer even talks to a rep." Let that sink in. Raffi Yardemian dropped this truth bomb during a recent panel discussion—and it changes everything. Today’s buyers aren’t waiting for a sales pitch. They’re...
Introduction to Business Stages: The Entrepreneur's Marketing Roadmap As an entrepreneur, you're on an exciting journey filled with challenges, opportunities, and growth. Whether you're just starting out or looking to take your business to the next level,...
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