A fractional CMO is an invested, part-time Chief Marketing Officer who can help you develop and execute a marketing strategy that aligns with your business goals. But a fractional CMO can do more than just generate leads.
Blog Post
Maximize Marketing ROI for Professional Services: Expert Tips
Learn expert tips for maximizing marketing ROI for professional services. Discover how to define your target audience, build a strong brand, develop a content marketing strategy, leverage social media, and measure results. Maximize your firm’s marketing ROI today.
Focusing on Retention – Nanda Grandison
Today’s guest is an accomplished and disciplined B2B marketing executive. She has a solid track record of developing and executing growth marketing strategies and has extensive expertise and experience in managing multinational teams. Nanda Grandison is a fractional CMO at yorCMO, and joins the host Joe Frost to share what she sees as the biggest opportunities for C-Suite executives.
Expanding Your Franchise: The Power of Innovation and Resource Utilization
Franchises should also seek ways to expand their offerings using the resources and skills already held within their network. This can include exploring new product or service lines, developing new training programs, or even partnering with other franchises or companies to offer unique value propositions to customers.
Product marketing and demand generation go hand in glove – Aditi Karandikar
Aditi joins the host Joe Frost to share her thoughts on new opportunities within the c-suite level. She spoke about how demand generation is an end-to-end strategy tactic which leads the purchase funnel to sales to close and how marketing has evolved into a revenue source for some companies.
Marketing for Quality, Not Quantity: How it Adds Value to Your Practice and Ensures Long-Term Success
Marketing for quality, not quantity, may be one of the most important business decisions your firm will make. By focusing on building meaningful relationships with clients and prospects, you can add value to your practice and ensure long-term success.