In a world where the news moves so quickly, and new content is published constantly, it can be tough to keep your marketing strategy fresh. That's where evergreen marketing comes in. Defined as a long-term, sustainable marketing approach that doesn't rely on current...
Mark Scrimenti has over 15 years of leadership experience in e-commerce, and he is the Fractional CEO at Vivid Path Consulting. He sits down with host Joseph Frost to talk about what some innovations and new ideas are for fractional professionals, such as making sure...
Nelson Tepfer is the Managing partner at ProCFO Partners. He knows what it takes to help a business increase their revenue and isn’t afraid to branch out into different areas. He sits down with host Joseph Frost to talk about some of the biggest innovations that...
As a marketer, you're always looking for ways to grow your business. We've previously discussed growth strategies, marketing programs, and even strategic marketing services. But if you're only focusing on acquiring new customers, you're missing out on a huge...
How's your marketing effectiveness lately? Are you getting the kind of results you're after? If not, it might be time to take a step back and evaluate what you're doing. One way to do that is with a marketing scorecard. In this blog post, we'll discuss what a...
It’s possible to hire a strong marketing team that gets results, even if you’re starting from nothing. Instead of blindly going through the hiring process, let a fractional CMO help develop your marketing strategy and mentor your new hires.
