Jamie Coffey
CMO
Jamie Coffey
CMO
Ashburn, Virginia
Jamie is a high-energy marketing executive who thrives on helping organizations maximize their marketing spend to drive sales results.
Meet Jamie
Jamie is a results-driven marketing leader with 20+ years of success developing strategic plans and innovative multi-channel marketing programs. Over her career, she has helped B2B organizations with all aspects of marketing, including branding, corporate communications, public relations, content strategy, web, marketing automation, social media, digital/SEO and event marketing.
She is also the Communications Chair Board Member with the Washington DC Metro Area Women In Technology organization whose mission is to advance women in technology careers — from the classroom to the boardroom.
Jamie is a morning person who starts her days with a boot camp class followed by plenty of coffee. She loves music, singing, running her kids to activities, and organizing/decluttering anything…especially marketing chaos!
How Jamie has helped clients…
- Led and built a talented globally dispersed marketing team to support the needs of a publicly-held Corporation that grew from 1,500 employees and $175M in revenue in 2005 to over 3,500 employees worldwide and nearly ~$500M in revenue in 2017
- Changed the face of a 46-year-old company by reinventing and rebranding its image, identity, brand story, mission, vision, values
- Implemented brand integration strategy, procedures, and programs to assimilate 30 acquired-company brands into the parent company offering/family (including 2 significant acquisitions that were over $60M in annual revenue and over 300 employees each).
Industry Expertise:
Enterprise Software
Professional Services
IT Services
Training and Development
Financial Services
Telecommunications
Cybersecurity
SaaS
Government
Accomodation & Food Services
Higher Education
Human Resources
Specialties
- Marketing Strategy
- Global Marketing Team
- Development & Structure
- Virtual Team Leadership
- Brand Strategy & Management
- Merger & Acquisition Brand
- Assimilation
- Content Strategist
- Sales & Marketing Alignment
- Corporate Communications
Videos
Published Works
What Is the Digital Landscape? Evaluate Your Strategy Today
Today’s digital landscape isn’t the same as what we saw ten years ago—or even two years ago. However, the passage of time has also shown us which...
Customer Journey Funnels: A Powerful Marketing Tool
As a marketer, you're always looking for ways to grow your business. We've previously discussed growth strategies, marketing programs, and even...
Breaking the cycle of “DIY” marketing with a Fractional CMO
The entire 7-person virtual team of 1099 hires cost a total of ~$230K – a cost similar to just one or two full-time marketing executives.
Fractional CMOs: Revenue-Generation Strategists Who Take Companies Forward
Fractional Marketing has changed the way companies think about their marketing and more business leaders are turning their sight into outsourced CMO services for revenue generation strategies.
Scale Your Business for Less with a Fractional CMO
Business owners looking to scale their business usually understand that marketing is a pivotal driver of sales and revenue. In their efforts to cut costs, many businesses attempt “DIY” marketing, and the results are often poor.
But you don’t have to break the bank to gain an effective, results-driven strategy and hands-on talent that gets the job done.
A Cybersecurity Software Marketing Pivot
See Chief Marketing Officer Jamie Coffey's full video discussing this cybersecurity firm’s pivot during the pandemic:...
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