Jamie Coffey

CMO

Jamie Coffey is a high energy marketing executive that thrives on helping organizations maximize their marketing spend to drive sales results.
 

Learn How Jamie Can Help Grow Your Business  >

Meet Jamie

Jamie is a results-driven marketing leader with 20+ years of success developing strategic plans and innovative multi-channel marketing programs. Over her career she has helped B2B organizations with all aspects of marketing, including branding, corporate communications, public relations, content strategy, web, marketing automation, social media, digital/SEO and event marketing. Jamie is also the Communications Chair Board Member with the Washington DC Metro Area Women In Technology organization who’s mission is to advance women in technology careers — from the classroom to the boardroom.  

Jamie is a morning person who starts her days with a bootcamp class followed by plenty of coffee. She loves music, singing, running her kids to activities and organizing/decluttering anything…especially marketing chaos!

How Jamie has helped clients…

  • Led and built a talented globally dispersed marketing team to support the needs of a publicly-held Corporation that grew from 1,500 employees and $175M in revenue in 2005 to over 3,500 employees worldwide and nearly ~$500M in revenue in 2017
  • Changed the face of a 46-year-old company by reinventing and rebranding its image, identity, brand story, mission, vision, values
  • Implemented brand integration strategy, procedures and programs to assimilate 30 acquired-company brands into the parent company offering/family (including 2 significant acquisitions that were over $60M in annual revenue and over 300 employees each)

Education

  • Masters – Human Resource Administration, Central Michigan University
  • Bachelors – Marketing/Marketing Management, Northwood University

Industry Experience

  • Government
  • Financial Services
  • Information Technology
  • Professional Services
  • Training & Development

Specialties

  • Marketing Strategy
  • Global Marketing Team Development & Structure
  • Virtual Team Leadership
  • Brand Strategy & Management
  • Merger & Acquisition Brand Assimilation
  • Content Strategist
  • Sales & Marketing Alignment
  • Corporate Communications

Published Works

The Whole Package: Evergreen Campaigns Maximize Marketing

The Whole Package: Evergreen Campaigns Maximize Marketing

Many companies settle for marketing whenever they can get it done. They push out one campaign at a time based on current needs, then call it good until next time. It’s like giving a gift in pieces – you can’t use a machine or play a board game until you get all the...

Rocks, Pebbles, Sand: How to Focus on What Really Matters

Rocks, Pebbles, Sand: How to Focus on What Really Matters

Rocks, Pebbles, Sand: How to Focus on What Really Matters Most companies try to focus on too many objectives at once. It’s tempting to create a long list of goals, because then you feel as though you are doing a lot. However, in practice, if everything is...

Let's Visit About Your Business!

Share This