Looking for guidance on growing your business can be a daunting task. If you’re a small-to-mid-sized company and lack the resources for your own marketing team, how do you know who to trust with your business?
The average marketing consultant is a gamble; they can work, but often offer up unproven tactics focused on short-term gains. With fractional CMOs, you gain a partner who integrates with your business to lay the groundwork for lasting success.
And unlike an outsourced agency, we design and employ campaigns with all the care and investment that an owner would.
Even better, you can get all the experience and know-how specific to your industry and marketing needs with a whole team of senior CMOs.
Tapping the Benefits of a Team of CMOs
As CMOs, we have seen firsthand that the fractional model offers the best of both worlds: the experience and proven leadership of established marketing executives across various industries, and the agility of a system that builds on your own capabilities. And no matter what business you run, chances are that one of us has worked in that field before.
Experience that Counts
Our team of 11 CMOs have worked for companies that operate all over the globe. Between us, we have honed our skills and built our knowledge in nearly every industry, including:
- Food & Beverage
- Health & Beauty
- Higher Education
- Real Estate
And with a myriad of special skills across the marketing spectrum – from consumer research to media relations – we have the ability to tackle any marketing problem, anywhere. In short: our collective experience and C-level expertise gives you a competitive edge that most marketing consultants just can’t match.
Fractional Support Gets the Job Done
Made up of more than just CMOs, our team partners with the market’s best execution team to support our leadership. Working alongside us and our clients, our marketing coordinators ensure you get more than just expert strategy – they facilitate continual, transparent communication and keep projects on track.
And with our support staff’s extensive range of experience, including corporate communication, entrepreneurship, strategic project management, public relations, and content creation, there’s nothing we can’t tackle as a team.
Spreading the Workload … Doesn’t Always Work
Marketing is no longer a part-time job for your existing executives. While businesses attempt “DIY” marketing, the digital marketing space only gets more complex and competitive with time, and the COVID-19 pandemic and societal changes continue to challenge how businesses relate to consumers. Time and time again, we’ve seen companies suffer from spreading out their marketing as task-oriented responsibilities among non-marketing thought leaders.
If you’re a growing company that has not yet prioritized having a strategist on the team, your existing executives will quickly be overextended, overwhelmed, and may underperform – in both their current roles and in their marketing tasks.
When you want the high-level expert leadership it takes to significantly grow your business, you need a CMO. We hit the ground running to make a clear and actionable plan, set achievable goals, monitor progress, and deliver results.
Get More Than You Bargained For with yorCMO
As the old saying goes, two heads are better than one. And our collaboration puts the strategic and creative minds of 10 CMOs to work for your business. The innovative fractional model is designed to be as flexible as it is effective, working alongside you to scale your growth, improve profitability, and drive your business forward.
And when you bring one of us on your team, you benefit from all the expertise of your lead CMO, plus the support of our highly skilled support staff. Results-focused, we work together to align the marketing plan with your team and ensure proper execution. You’ll get all the skills and resources of an in-house marketing team – at a fraction of the cost.
It’s About You, Not Us
You know you need marketing leadership, but unsure of your options? If for any reason our model isn’t a fit for you, we can help you find the right resource. Book a free chat with us and we’ll discuss your needs and business goals. Wherever you’re going in your business, we can help!
Book a free 30-minute consultation today to see if our model is the right fit for your business.
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About the authors:
Brandie has over 25 years’ experience in corporate marketing working at both Fortune 500 and small businesses.
Amanda is a seasoned marketing and customer experience leader with a proven track record in business development.