It may seem like semantics, but let me tell you, semantics matter. When it comes to marketing there are all sorts of great tools you can use to raise brand awareness and help to generate profit. There’s social media, search engine optimization, print advertisements, email campaigns, radio and TV spots, websites, web ads, billboards… the list gets longer all the time. So, when you’re looking for someone to help you grow or pivot your business and you need some marketing power, a consultant or agency will tend to sell you a combination of tactics. Not necessarily a bad thing, of course, but I’d ask you in that case – what’s missing from this picture? Hint: the picture itself.

Paying for “likes” on a Facebook post or air time on the radio isn’t going to get you where you need to be with your business if you don’t have an overall vision and clear marketing strategy that align your business goals with market reality and utilize those helpful tactics in a way that is thoughtful and targeted. That’s where we come in.

If you’re trying to pivot, scale, or exit your business, you’re going to be in need of a solid marketing strategy that integrates everything from sales to market research to new leads and branding goals. All of these elements need to be working together. We at yorCMO have dedicated ourselves to personally facilitate strategic planning for the companies we work with – acting as a Chief Marketing Officer and fiduciary partner – so that we’re not simply understanding a business’s immediate needs, we’re diving into long-term goals and values in order to achieve large-scale success.

We operate on that higher level of executive strategic leadership. And we’re not just there to sell some tactics or a game plan and leave – part of our core system is making sure the carefully developed plan is well executed and tracking those metrics to make sure companies are on track with where they need to be. High open rates are wonderful for marketing emails, for example, but that’s not going to generate the leads or sales you need if you haven’t done the homework on your audience and align your content with your sales approach.

So when you’re thinking about pivoting, scaling, or exiting your business, and you’re in need of a fractional CMO to help develop a clear, effective marketing strategy to reach your goals, you won’t be surprised when we ask you questions like, “where do you see your company in five to ten years?” Because while we are experts on how to use detailed marketing tactics, our strength lies in how we’re able to put those details together to create a bigger picture. Get it touch with us today to learn more!

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