B2B Social Media – Find Your Ideal Audience

B2B Social Media – Find Your Ideal Audience

Social media has become a marketing necessity for most companies, but that doesn’t mean the air of mystery around it has vanished. For all its complexities, though, it’s an effective way to keep in touch with your customers and to foster trust with them. There is a...
5 Tips to Stay on Top of Online Reviews

5 Tips to Stay on Top of Online Reviews

Although often overlooked or forgotten about, online reviews play a very important role in creating and managing your company’s reputation. Monitoring and responding to both positive and negative reviews in a timely manner are necessary, but sometimes resources get...
How to Know When to Fire a Customer

How to Know When to Fire a Customer

You’ve heard of the 80/20 Rule….80% of your business comes from 20% of your clients. Why is it that average businesses are able to only get 20% of their total revenue from their best customers? How can you change your sales model in order to turn this around? First...