by yorCMO | Jul 12, 2019 | Blog Post, yorCMO
Everyone loves data these days. And it comes in handy when you’re trying to understand buyers (the key to influencing their decisions). However, data is just the beginning. To approach audiences based on their needs, not what you think their needs are, you have to dig... 
by Jamie Coffey | Jun 28, 2019 | Blog Post, Jamie Coffey
Client Lifetime Value (CLV) seems like one of those nebulous marketing data terms only analysts understand. But over time, I’ve learned it is SO much more than a spreadsheet label. My own first CLV “aha” was learning that a 10% increase in retention can double CLV.... 
by Joseph Frost | Jun 20, 2019 | Blog Post, Joseph Frost
I’ve had red curly hair all my life, and I often joke it’s the source of all my superpowers. Cut the hair and there’s no more iDea Guy – no more action hero. For that reason, if you see photos of me you will always see some longish red curly hair. Could you gain... 
by Joseph Frost | Jun 13, 2019 | Blog Post, Joseph Frost
Imagine how you’d feel if you spent months — maybe even years — developing marketing and sales protocols, only to find you’ve missed the mark. You may have made enough sales to survive. But if you haven’t done this one thing, you might have left many thousands, maybe...
