by Jamie Coffey | Jul 22, 2021 | Jamie Coffey
Fractional Marketing and Fractional CMOs have changed the way companies think about their marketing. For decades, CMOs have spearheaded corporate strategies to understand target markets and create means of connecting segments to products or services. However, as the...
by Aneta Zawila-Jordan | Apr 19, 2021 | Aneta Zawila-Jordan, yorCMO
While you may have a quality product or service that perfectly meets your target audiences’ needs, that usually isn’t what converts them into paying customers and brand advocates. In most cases, it’s your brand’s story and ability to form an emotional connection with...
by Jay Gordman | Mar 11, 2021 | Jay Gordman, Uncategorized
A well-crafted, sustainable marketing campaign is at the core of every successful business. But while large companies have resources for entire marketing teams, smaller ones typically don’t, and finding the time to research, strategize, and execute successful...
by Flor Arballo | Jan 25, 2021 | Aneta Zawila-Jordan
Reviews matter as 92% of consumers regularly read online ratings before considering a purchase. 87% of them won’t even consider businesses with 1 or 2 star ratings! CMO Aneta Zawila-Jordan talks about the power of positive reviews and how to get them. Aneta is a...
by Flor Arballo | Jan 15, 2021 | News, yorCMO
Marketing can be a confusing game. Especially when your business is growing. But what does it all mean? What is the difference between a fractional CMO, a marketing consultant, marketing agencies, and others? In this post, we look at: What fractional marketing is....
