The Power of Positive Reviews

The Power of Positive Reviews

Providing superb customer service is the most important goal of any business establishment and a cornerstone of a company’s growth. Reviews matter as consumers regularly read online rating sites before considering a purchase and deciding which establishment to do...
Modern Marketing is Meant to Fail. Plan for it.

Modern Marketing is Meant to Fail. Plan for it.

Modern Marketing is Meant to Fail. Plan for it.   Do you plan for marketing failures? It’s best if you do. An example of an unplanned marketing failure would be selling men’s clothing ONLY in men’s magazines. The reason that is a fail? Because women are often the...
Why Words Matter

Why Words Matter

Why Words Matter In today’s digital economy, your website is a living, breathing part of your brand. However, marketing messaging is often missing from the website simply because a business owner wears too many hats and the website is either outsourced or thrown...
Growing Pains

Growing Pains

When it comes to business, growth is life. Achieving solid steady growth is easier said than done. The market is a fickle beast; technology develops, trends change at near the speed of light, and if you’re not ahead of the game, you risk finding yourself left behind,...