Dave Blanchard
CMO
Dave Blanchard
CMO
Portland, Oregon
Dave has contributed leadership in a broad variety of roles and business units over a 26 year marketing career with a Fortune 50 Technology Market Maker.
 
 
Meet Dave
Dave is based in the Greater Portland Oregon Area. Dave was a leader in a broad variety of roles and business units over a 26-year marketing career with a Fortune 50 Technology Market Maker.
In his first fractional role, he created and executed a successful marketing strategy from scratch. He has also helped over 300 small businesses increase their capacity to grow and has contributed significant growth to franchise client unit economics. Â
The combination of start-up, small business, franchise, and corporate marketing experience results in a unique perspective on the large company marketing discipline that smaller companies must adopt to be able to grow. Â
Dave’s deep experience with digital marketing and marketing automation gives him insight into modern marketing tools and methods. He has helped clients master getting in front of customers in an online, mobile-first world.Â
Dave is innovative, results-oriented, and customer-focused as demonstrated by his work to attract $50,000 in new business to a green drink company in just a few short weeks with no money spent on advertising. Â
Other successes include turning around a money draining search marketing campaign and discovering insights from customer research that pointed toward a complete repositioning of the company to strengthen competitive advantage.Â
Dave has also shared his knowledge and experience online in webinars, as a podcast guest and in-person trainings.Â
Industry Expertise:
Fitness
Consumer Goods & Services
Manufacturing
Industrial
Franchises
Healthcare
IT/Software
eCommerce
Specialties
- Marketing StrategyÂ
- Marketing AutomationÂ
- Consumer ResearchÂ
- Product Development
- New Product Launches
- Joint VenturesÂ
- Brand Strategy
- Virtual Team Leadership
- Content Strategy
- Sales and Marketing AlignmentÂ
- Consumer Research
- SegmentationÂ
- Strategic Planning
- Positioning and Differentiation
- Customer Journey
- Revenue/Profit Growth
- Digital Marketing
- Events/Trade Shows
- Go-to-market strategy
- Attribution
- Marketing Performance
- Lead Generation
Videos
Published Works
5 Ways to Improve Your Marketing Efficiency
No matter the size of your marketing team, you want your time, energy, and resources to be spent as wisely as possible. That’s why more...
A luxury pet services franchise makes more tails wag with yorCMO
In 2021, the company began working with yorCMO and within the first 4 months the market strategy designed already exceeded their business goals.
Mastering Social Media Strategies for Multi-Location Franchises
Discover the secrets of social media success with our comprehensive guide and boost your franchise’s online presence and engage with a wider audience.
The Hidden Burden of Marketing Debt
Marketing debt is the accumulated backlog of essential marketing activities that have been postponed or delayed. This can include activities such as content creation, SEO, email marketing, and social media engagement.
Expanding Your Franchise: The Power of Innovation and Resource Utilization
Franchises should also seek ways to expand their offerings using the resources and skills already held within their network. This can include exploring new product or service lines, developing new training programs, or even partnering with other franchises or companies to offer unique value propositions to customers.
Building Marketing Teams: How a Fractional CMO Can Help
Building and maintaining an internal marketing team can be challenging, especially when our client is a rapidly expanding nation wide franchise. This is how their Fractional CMO helped them.
Unlock The Potential Of An Emerging Franchise
Emerging franchises, as the so-called start-ups of the franchise world, offer exciting opportunities and, potentially, a greater return on your investment. They can bring greater rewards…but for greater risks. That’s why if you’re interested in opening one, there are a few key things you need to know.
Franchise Marketing: What It Is, How It Works, and Creative Ideas to Try
In franchising, marketing is everything. It's the lifeblood of the system, and if it's done correctly, it can result in a massive success for...
What Is a Marketing Audit & How Does It Work?
Working in marketing is not all fun, games, and business expos. Sometimes, even the most functional organizations need to examine marketing and...
Outsource Marketing: Save Big & Drive Results
Many companies opt to outsource marketing activities in the hopes of freeing up time for their managers and employees, but these organizations also...
Improve Marketing Tactics to Identify Your Ideal Customer
Remaining aware that the same customer profile may not maintain over time gives marketers a competitive advantage. Personas are put on pedestals formed from tried-and-true methods. But what do you do when you realize that the buyers you originally outlined (and experienced success with) no longer reflect the people actually buying from you?
Franchise Marketing: How a Proven Process Leads to Success
Some franchisees are very engaged in marketing while many are not, leading to irregularities and varying performances. Though providing franchisees some flexibility is essential, it’s also vital to ensure that there is consistency in each franchisees’ marketing strategies.
Ask a CMO: How do I target low-hanging fruit?
Ask a CMO: How do I target low-hanging fruit? from yorCMO on Vimeo. Is ‘low hanging fruit’ a target customer or an influencer? Who are these...
Eliminate the Big Three Marketing Inefficiencies
Of the many strategies that contribute to business success, marketing is central. As a small business grows and evolves, its marketing strategy must...
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2626 North 170th Ave,
Omaha NE 68116
info@yorCMO.com
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