Your company’s marketing strategy is the catalyst in long-term business growth and customer retention. Without a reliable marketing program, other competitors will win the attention of your ideal customer. You may offer one of the most helpful retail products on the...
Many companies opt to outsource marketing activities in the hopes of freeing up time for their managers and employees, but these organizations also provide greater benefits. When you outsource marketing activities, you can access a broad knowledge base, a high level...
The Chief Marketing Officer (CMO) is the engine behind your company's brand management. This thought leader drives marketing strategy and customer engagement and is also a critical player in merging your Sales and Marketing efforts. The process of hiring your...
Are you unsure about the fundamentals of marketing? Many people think that marketing only happens when you’re trying to sell something. That’s true in some cases but not all the time. There are a lot of things that go into marketing that don’t involve directly making...
A Fractional Chief Marketing Officer or Fractional CMO is a marketing executive who is outsourced for a company in need of a CMO but does not want to hire an in-house marketing executive who works full time. Sometimes, companies do not have the funds to hire an...
A CMO, or Chief Marketing Officer, is a senior corporate executive who leads a company’s marketing strategy. In other words, they are the tree from which all the marketing acorns fall. They are the person who decides how, where, and when to market a company’s products...
