Joseph Frost

In this episode we delve into the evolving landscape of business strategy, with a focus on the integration of AI, the importance of fractional leadership

Maura Kautsky, President of Sales Xceleration, joins Joseph Frost to discuss the evolving roles of sales and marketing in the C-suite.

n this article, we explore how to track your marketing effectiveness and ROI by focusing on metrics beyond impressions, such as click-through rates, conversion rates, and customer lifetime value. By understanding these metrics and how they relate to your marketing goals, you can make data-driven decisions to optimize your marketing strategies and drive better results for your business.

On this episode of The Fractional C-Suite Retreat, we’re joined by an accomplished B2B marketing executive with more than 20 years of experience leading marketing and sales initiatives for B2B enterprises. He has developed deep expertise in areas like marketing strategy, messaging, positioning, product and corporate rebranding.

Today’s guest is a business owner and powerful leader of a remote-first company who is passionate about building a well-rounded company. Neil Emeigh is the CEO of Rayobyte. On this week’s episode host Joe Frost sits down with his good friend Neil to talk about creating a culture in a remote work environment and how to best support remote employees.

Today’s guest got his start in particle physics and now coaches businesses. He has a focus on helping businesses deliver cleaner products and greener services. Garrick Villaume is Owner and Principal at Physical Systems Inc. Garrick and Joe chat on this week’s episode about creating a people-focused business environment, and how businesses can create a better world for those to come.