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Marketing Success: Mastering Strategies for Superior Lead Generation

Marketing Success: Mastering Strategies for Superior Lead Generation

by yorCMO | Nov 13, 2023 | Blog Post, yorCMO

You know aligning your sales and marketing goals is important—but let’s put that importance in numbers. Businesses that deal with sales and marketing misalignment lose over a trillion dollars per year. But here’s the good news: Getting your goals on the same page...
Breaking the cycle of “DIY” marketing with a Fractional CMO

Breaking the cycle of “DIY” marketing with a Fractional CMO

by Jamie Coffey | Nov 22, 2021 | Blog Post, Jamie Coffey

The entire 7-person virtual team of 1099 hires cost a total of ~$230K – a cost similar to just one or two full-time marketing executives.

An Effective Marketing Strategy Shouldn’t Be Hard: A Case for Fractional CMOs

An Effective Marketing Strategy Shouldn’t Be Hard: A Case for Fractional CMOs

by yorCMO | Sep 2, 2021 | Blog Post, John Callahan

A fractional CMO can oversee integrated marketing efforts from a visionary point of view and help set smart goals. By applying their expertise in not only data driven marketing strategy but also management and organization, fractional CMOs can help organizations reach their long-term goals.

Your Marketing Strategy is an Investment Not an Expense

Your Marketing Strategy is an Investment Not an Expense

by yorCMO | Aug 19, 2021 | Aneta Zawila-Jordan, Blog Post

Marketing is essential for success. Whether it qualifies as an expense or an investment depends wholly on whether it’s successful. Fortunately, there are several considerations and steps you can take to ensure the money you’re spending is going to good use.

Improve Marketing Tactics to Identify Your Ideal Customer

Improve Marketing Tactics to Identify Your Ideal Customer

by Dave Blanchard | Aug 9, 2021 | Blog Post, Dave Blanchard

Remaining aware that the same customer profile may not maintain over time gives marketers a competitive advantage. Personas are put on pedestals formed from tried-and-true methods. But what do you do when you realize that the buyers you originally outlined (and experienced success with) no longer reflect the people actually buying from you?

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