Breaking the cycle of “DIY” marketing with a Fractional CMO
The entire 7-person virtual team of 1099 hires cost a total of ~$230K – a cost similar to just one or two full-time marketing executives.
An Effective Marketing Strategy Shouldn’t Be Hard: A Case for Fractional CMOs
A fractional CMO can oversee integrated marketing efforts from a visionary point of view and help set smart goals. By applying their expertise in not only data driven marketing strategy but also management and organization, fractional CMOs can help organizations reach their long-term goals.
Your Marketing Strategy is an Investment Not an Expense
Marketing is essential for success. Whether it qualifies as an expense or an investment depends wholly on whether it’s successful. Fortunately, there are several considerations and steps you can take to ensure the money you’re spending is going to good use.
Improve Marketing Tactics to Identify Your Ideal Customer
Remaining aware that the same customer profile may not maintain over time gives marketers a competitive advantage. Personas are put on pedestals formed from tried-and-true methods. But what do you do when you realize that the buyers you originally outlined (and experienced success with) no longer reflect the people actually buying from you?
