by yorCMO | Oct 19, 2023 | Blog Post, yorCMO
You put a ton of work into creating your product or service, and now you’re selling it. You know your product backward and forward. You hopefully have even done some research to understand your market. But, if you’re like most companies, you’ve likely forgotten to research the most critical factor: what’s in your prospect’s brain right before they buy.
by Joseph Frost | Feb 7, 2022 | Client Success Stories, Joseph Frost
https://vimeo.com/416047730 Â Download the template here: Pivot and Recovery Framework About the Author: Joseph is CMO and co-founder of yorCMO. In his role as CMO, he focuses his efforts on finding new CMOs to add to the yorCMO team, and developing their client... 
by yorCMO | Jan 15, 2021 | Blog Post, yorCMO
Most marketing consultants and agencies offer some level of strategic planning but from the outside. Fractional CMOs will work hands-on with your team. They go one step further and become your fiduciary partner, sitting at the table with you when negotiating with agencies and vendors.
by yorCMO | Dec 8, 2020 | Aneta Zawila-Jordan, Blog Post
Providing superb customer service is the most important goal of any business establishment and a cornerstone of a company’s growth. Reviews matter as consumers regularly read online rating sites before considering a purchase and deciding which establishment to do... 
by yorCMO | Oct 29, 2020 | Amanda Costanzi, Blog Post
Modern Marketing is Meant to Fail. Plan for it. Do you plan for marketing failures? It’s best if you do. An example of an unplanned marketing failure would be selling men’s clothing ONLY in men’s magazines. The reason that is a fail? Because women are often the...
