Often, when CEOs are making marketing decisions that seem to have little ROI, difficult ROI, or no ROI, this process helps them find out how they don’t truly understand the customer’s voice and their needs well enough, you have an edge over the competition.
Today’s digital landscape isn’t the same as what we saw ten years ago—or even two years ago. However, the passage of time has also shown us which areas change quickly and which are more reliable for marketing and advertising. We've covered the fundamentals of...
Can treating your business like a franchise still be beneficial even if you don’t want to franchise? Bertus Albertse is the President of Jabz Boxing, and founded a fitness franchise in 2013 that has since expanded to 7 international territories. Bertus has been a leader in the health & fitness industry for over 14 years, and joins Joe Frost on this week’s episode of The Fractional C-Suite Retreat. Bertus and Joe discuss the ways that any business can gain insight from the franchise model, how to monetize your trademark, and how to set up your franchise framework.
it feels disingenuous to try to sell people a funny message in times when the world is anything but funny. As a result, marketing has become more transparent, honest, and down-to-earth. It’s no longer about selling customers a dream. It’s about communicating with them.
Today’s guest is an author of six books on organizational communication and change, an expert in honest communication and resolving conflict, and a national speakers association certified speaking professional. Steven Gaffney is the President and CEO of the Steven Gaffney Company. Steven joins the show this week to sit down with Joe and discuss how to be a more effective communicator, give better feedback, and build stronger teams.
As the center of business and competition has shifted downstream, the best marketing strategies have actually become decentralized and multimodal, relying on several channels to create a compelling narrative for consumers about a given product.
