Marketing is essential for success. Whether it qualifies as an expense or an investment depends wholly on whether it’s successful. Fortunately, there are several considerations and steps you can take to ensure the money you’re spending is going to good use.
Remaining aware that the same customer profile may not maintain over time gives marketers a competitive advantage. Personas are put on pedestals formed from tried-and-true methods. But what do you do when you realize that the buyers you originally outlined (and experienced success with) no longer reflect the people actually buying from you?
Fractional Marketing has changed the way companies think about their marketing and more business leaders are turning their sight into outsourced CMO services for revenue generation strategies.
If you’re a CEO or leader, it can be difficult to see where your marketing resources are best utilized. You likely aren’t involved in day-to-day marketing operations, making it difficult to plan for your team’s limited resources. When it comes to marketing budgets, it’s not about the cost but about the returns you see on these marketing expenses.
Efficacy and impact are two essential areas of measurement for marketers. However, with every innovation in digital and traditional marketing, how do you know which KPIs are right for your business? Learn from a fractional CMO
Keep in mind that metrics aren’t one size fits all. Your tactical metrics and lead generation metrics will differ significantly from other businesses.
