Efficacy and impact are two essential areas of measurement for marketers. However, with every innovation in digital and traditional marketing, there’s a new corresponding suite of metrics to track those areas. How do you know which KPIs are right for your business? How do you avoid going down the path of self-congratulatory KPIs that do little to bolster confidence outside the boardroom?
Some franchisees are very engaged in marketing while many are not, leading to irregularities and varying performances. Though providing franchisees some flexibility is essential, it’s also vital to ensure that there is consistency in each franchisees’ marketing strategies.
With so many brands out there, there’s a lot of competition for getting into the mind of your potential customers. Learn why effective branding is essential for your business growth.
Want to sell your brand + connect with more customers? Whether you’re selling a product or service, you need to tell your brand’s story. Are you curious as to why? It helps to convey your brand’s personality, create a sense of community, form an emotional connection and
turn customers into loyal fans.
As the old saying goes, two heads are better than one. And our collaboration puts the strategic and creative minds of 10 CMOs to work for your business. The innovative fractional model is designed to be as flexible as it is effective, working alongside you to scale your growth, improve profitability, and drive your business forward.
Identifying the root cause of poor marketing performance - Ask a CMO from yorCMO on Vimeo. At yorCMO, we have helped business owners tackle the root cause of poor Marketing performance. In this edition of “Ask a CMO”, Rich Taylor, one of our Fractional CMOs, tells us...
