When was the last time you left an online review? Whether it was for a product, restaurant, or service, your review could make a big difference for other consumers. And, believe it or not, businesses are taking notice and building them into growth strategies. In...
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Connecting With Customers 101: Why It’s Important For Marketing and Sales
In order to have a successful business, it is important to connect with your customers. What does this mean? Why is it so important? And how do businesses go about doing this? In this blog post, we will answer these questions and more. We will discuss what connecting...
Become A CMO In 2022: Skills, Qualifications, Salary & Career Path
The role of the CMO is constantly evolving, and it can be a challenge to keep up with the latest trends and best practices. But if you're looking to become a CMO, it's important to first understand what the job entails. In this blog post, we'll outline the...
12 Top CMOs in 2022: Most Effective and Inspiring Chief Marketing Officers
When it comes to the top chief marketing officers of 2022, there are a few names that stand out. These individuals have been incredibly effective in their roles and have inspired others in the marketing community. Whether they are using new and innovative strategies...
Evergreen Marketing: The Timeless Way to Boost Your Business
In a world where the news moves so quickly, and new content is published constantly, it can be tough to keep your marketing strategy fresh. That's where evergreen marketing comes in. Defined as a long-term, sustainable marketing approach that doesn't rely on current...
The Marketing Framework with Mark Scrimenti
Mark Scrimenti has over 15 years of leadership experience in e-commerce, and he is the Fractional CEO at Vivid Path Consulting. He sits down with host Joseph Frost to talk about what some innovations and new ideas are for fractional professionals, such as making sure...