Don’t Guess How Customers Decide: Do Buyer Interviews
You put a ton of work into creating your product or service, and now you’re selling it. You know your product backward and forward. You hopefully have even done some research to understand your market. But, if you’re like most companies, you’ve likely forgotten to research the most critical factor: what’s in your prospect’s brain right before they buy.
Pivot and Recovery Framework
https://vimeo.com/416047730 Â Download the template here: Pivot and Recovery Framework About the Author: Joseph is CMO and co-founder of yorCMO. In his role as CMO, he focuses his efforts on finding new CMOs to add to the yorCMO team, and developing their client...
What To Do When Looking To Better Manage Your Internal Marketing Team
It’s possible to hire a strong marketing team that gets results, even if you’re starting from nothing. Instead of blindly going through the hiring process, let a fractional CMO help develop your marketing strategy and mentor your new hires.
Ask a CMO: How to choose the right KPI’s?
Efficacy and impact are two essential areas of measurement for marketers. However, with every innovation in digital and traditional marketing, how do you know which KPIs are right for your business? Learn from a fractional CMO
