Ken has 30+ years of professional experience working as an international marketing director, product manager, distributor sales manager, P&L manager and coach. He has built marketing teams from the ground up using his engineer’s “process-mindset” creating a toolbox of structured workshops for strategic planning, training, and execution.
On this episode of The Fractional C-Suite Retreat, we’re joined by an accomplished B2B marketing executive with more than 20 years of experience leading marketing and sales initiatives for B2B enterprises. He has developed deep expertise in areas like marketing strategy, messaging, positioning, product and corporate rebranding.
In this comprehensive evaluation guide, we’ll take a close look at the role of a fractional CMO, what they can offer your business, and how to find the right fit for your business.
Transitioning your mindset from a sales-driven mentality to a service-oriented one is often a viable solution during hard times. It allows you to focus on providing value to customers rather than trying to simply sell something to them.
A fractional CMO can help your business manage capacity issues and increase demand by providing a number of benefits, including developing and implementing a strategic marketing plan, providing guidance on marketing initiatives, managing marketing teams, creating and measuring marketing metrics, analyzing customer data, and optimizing your marketing budget.
Aditi has successfully changed the perception of the marketing team from being a “cost center” to a “pipeline creator.”
