Marguerite is a strategic and data-driven seasoned marketing executive with startup and large company tech experience in branding, product marketing, pipeline growth strategies, field marketing, and communications.
Blog Post
Focusing on the Future of Marketing – Ken Acer
Today’s guest is a seasoned marketing executive and a fractional CMO at yorCMO, Ken Acer! Ken joins host, Joe Frost, for a discussion on identifying the different marketing needs of organizations, the value of AI in marketing, and how to distinguish between fads and innovations.
5 Benefits of Hiring a Fractional CMO for CEOs That Go Beyond Lead Generation
A fractional CMO is an invested, part-time Chief Marketing Officer who can help you develop and execute a marketing strategy that aligns with your business goals. But a fractional CMO can do more than just generate leads.
Maximize Marketing ROI for Professional Services: Expert Tips
Learn expert tips for maximizing marketing ROI for professional services. Discover how to define your target audience, build a strong brand, develop a content marketing strategy, leverage social media, and measure results. Maximize your firm’s marketing ROI today.
Focusing on Retention – Nanda Grandison
Today’s guest is an accomplished and disciplined B2B marketing executive. She has a solid track record of developing and executing growth marketing strategies and has extensive expertise and experience in managing multinational teams. Nanda Grandison is a fractional CMO at yorCMO, and joins the host Joe Frost to share what she sees as the biggest opportunities for C-Suite executives.
Expanding Your Franchise: The Power of Innovation and Resource Utilization
Franchises should also seek ways to expand their offerings using the resources and skills already held within their network. This can include exploring new product or service lines, developing new training programs, or even partnering with other franchises or companies to offer unique value propositions to customers.
