A CMO, or Chief Marketing Officer, is a senior corporate executive who leads a company’s marketing strategy. In other words, they are the tree from which all the marketing acorns fall. They are the person who decides how, where, and when to market a company’s products...
A fractional CMO can oversee integrated marketing efforts from a visionary point of view and help set smart goals. By applying their expertise in not only data driven marketing strategy but also management and organization, fractional CMOs can help organizations reach their long-term goals.
Marketing is essential for success. Whether it qualifies as an expense or an investment depends wholly on whether it’s successful. Fortunately, there are several considerations and steps you can take to ensure the money you’re spending is going to good use.
Remaining aware that the same customer profile may not maintain over time gives marketers a competitive advantage. Personas are put on pedestals formed from tried-and-true methods. But what do you do when you realize that the buyers you originally outlined (and experienced success with) no longer reflect the people actually buying from you?
Fractional Marketing has changed the way companies think about their marketing and more business leaders are turning their sight into outsourced CMO services for revenue generation strategies.
If you’re a CEO or leader, it can be difficult to see where your marketing resources are best utilized. You likely aren’t involved in day-to-day marketing operations, making it difficult to plan for your team’s limited resources. When it comes to marketing budgets, it’s not about the cost but about the returns you see on these marketing expenses.
