Nelson Tepfer is the Managing partner at ProCFO Partners. He knows what it takes to help a business increase their revenue and isn’t afraid to branch out into different areas. He sits down with host Joseph Frost to talk about some of the biggest innovations that...
As a marketer, you're always looking for ways to grow your business. We've previously discussed growth strategies, marketing programs, and even strategic marketing services. But if you're only focusing on acquiring new customers, you're missing out on a huge...
How's your marketing effectiveness lately? Are you getting the kind of results you're after? If not, it might be time to take a step back and evaluate what you're doing. One way to do that is with a marketing scorecard. In this blog post, we'll discuss what a...
It’s possible to hire a strong marketing team that gets results, even if you’re starting from nothing. Instead of blindly going through the hiring process, let a fractional CMO help develop your marketing strategy and mentor your new hires.
If you're like most businesses, you're always looking for ways to improve your marketing operations. But finding the time and resources to do everything yourself can be difficult – especially if you're already spread thin. That's where a fractional CMO comes in. While...
Working in marketing is not all fun, games, and business expos. Sometimes, even the most functional organizations need to examine marketing and sales data, figure out what is and is not working, and modify to meet new market challenges. The easiest way to do that is...
