So you know you need marketing help. You may even have decided fractional marketing is the answer. After all, everyone has been talking about fractional marketing as a solution to mitigate the high costs of marketing management while still tapping a high level of...
There’s no doubt in anyone’s mind marketing has changed. However, many of us in marketing are still trying to get our minds around the latest changes and decide what to do about them. What’s at the heart of these changes? What exactly do we need to be doing now to...
In an ever-expanding and complicated marketplace, marketing is one of the most critical elements of any business’ success. In fact, the role of marketing in the C-suite has increased over the last decade to the point that many companies designate a chief marketing...
Listening to and responding to customers isn’t exactly something new. In fact, doing research with your customers has long been a best practice when it comes to building a business and brand.Customer insight is also a pillar of strategic planning. Understanding your...
Jamie Coffey has worked as a fractional CMO with a wide variety of clients to help them maximize results. In many cases, her work has allowed clients to achieve goals they had not been able to reach before by applying marketing strategies that align with sales...
yorCMO is pleased to announce that Kevin Kilpatrick, Atlanta, had joined the team as a CMO. With the addition of Kilpatrick, Omaha-based yorCMO adds a strong marketing executive with 20+ years of experience with an outstanding track record. Kevin brings experience...
