About the Author: Kevin is an extraordinarily-focused Marketing Leader with 20+ years of experience building high performing teams at a leading Fortune 25 big-box retailer, a nationally renowned advertising agency and at an international media/publishing firm. With a...
Blog Post
Pivoting to a Service vs. Sales Mentality
About the Author: Kevin is an extraordinarily-focused Marketing Leader with 20+ years of experience building high performing teams at a leading Fortune 25 big-box retailer, a nationally renowned advertising agency and at an international media/publishing firm....
What are businesses doing to replace trade shows?
About the Author: Jay is co-founder of yorCMO. Jay also founded Webtivity Group to help companies break through the confusion of how to effectively use their website and digital marketing efforts to meet their business objectives. Jay is a successful digital marketing...
How Can Retailers Adapt to the Pandemic?
About the Author: Jay is co-founder of yorCMO. Jay also founded Webtivity Group to help companies break through the confusion of how to effectively use their website and digital marketing efforts to meet their business objectives. Jay is a successful digital...
Marketing Strategy for Your Ideal Customers
​It goes without saying that you’ll never see customers driven to your brand without some kind of marketing plan. It’s the very first thing you learn about marketing. But how do you know your campaign is reaching the right people? Does your image really appeal to your...
Referral Marketing is For Every Business
Even if your business is going well, you know things could be going better. It’s the dream of nearly every business owner to see their business grow. In fact, they say if you’re not growing, you’re dying. But where do you start when it comes to managing for growth?...
