by Amanda Costanzi | Jun 7, 2021 | Amanda Costanzi
How can you choose the right Key Performance Indicators? How can you effectively measure your marketing strategy success? In this edition of “Ask a CMO”, Amanda Costanzi, Fractional CMO, explains that too often businesses without marketing leadership in their...
by Jay Gordman | May 27, 2021 | Jay Gordman
Sometimes brands embrace new marketing campaigns as a Hail Mary effort to increase revenues. While new campaigns are always exciting, a lack of measurement and accountability means your marketing efforts can actually hurt you — and you probably won’t realize it until...
by Dave Blanchard | May 6, 2021 | Dave Blanchard
There are nearly 775,000 franchise businesses spread out in hundreds of locations across the United States. Franchises vary in size from two locations to thousands, occupying local markets as different as two areas of the same town or multiple locations nationwide....
by Brandie Rezac | Apr 26, 2021 | Brandie Rezac
In this edition of “Ask a CMO”, Brandie Rezac, Fractional CMO, explains why improving brand awareness is crucial for your overall marketing goals and why it can have a significant impact on your ability to reach and retain new clients. Brandie has over 30 years of...
by Brandie Rezac | Mar 25, 2021 | Brandie Rezac
Looking for guidance on growing your business can be a daunting task. If you’re a small-to-mid-sized company and lack the resources for your own marketing team, how do you know who to trust with your business? The average marketing consultant is a gamble; they can...