Digital marketing assessments are fundamental elements of achieving a good return on investment for your marketing strategies while advertising online. Here’s what you should know about them. What Is A Digital Marketing Assessment? A digital marketing assessment is an...
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Breaking the cycle of “DIY” marketing with a Fractional CMO
The entire 7-person virtual team of 1099 hires cost a total of ~$230K – a cost similar to just one or two full-time marketing executives.
The Comprehensive Guide to Creating a Marketing Program
Your company’s marketing strategy is the catalyst in long-term business growth and customer retention. Without a reliable marketing program, other competitors will win the attention of your ideal customer. You may offer one of the most helpful retail products on the...
Outsource Marketing: Save Big & Drive Results
Many companies opt to outsource marketing activities in the hopes of freeing up time for their managers and employees, but these organizations also provide greater benefits. When you outsource marketing activities, you can access a broad knowledge base, a high level...
CMO Interview Questions
The Chief Marketing Officer (CMO) is the engine behind your company's brand management. This thought leader drives marketing strategy and customer engagement and is also a critical player in merging your Sales and Marketing efforts. The process of hiring your...
Fundamentals of Marketing: Core Concepts To Understand
Are you unsure about the fundamentals of marketing? Many people think that marketing only happens when you’re trying to sell something. That’s true in some cases but not all the time. There are a lot of things that go into marketing that don’t involve directly making...