by Joseph Frost | Oct 5, 2021 | Joseph Frost, Uncategorized, yorCMO
A CMO, or Chief Marketing Officer, is a senior corporate executive who leads a company’s marketing strategy. In other words, they are the tree from which all the marketing acorns fall. They are the person who decides how, where, and when to market a company’s products...
by Joseph Frost | Mar 3, 2020 | Joseph Frost, News
​It goes without saying that you’ll never see customers driven to your brand without some kind of marketing plan. It’s the very first thing you learn about marketing. But how do you know your campaign is reaching the right people? Does your image really appeal to your...
by Joseph Frost | Nov 13, 2019 | Joseph Frost, News
In an ever-expanding and complicated marketplace, marketing is one of the most critical elements of any business’ success. In fact, the role of marketing in the C-suite has increased over the last decade to the point that many companies designate a chief marketing...
by Joseph Frost | Jun 13, 2019 | Joseph Frost, News
Imagine how you’d feel if you spent months — maybe even years — developing marketing and sales protocols, only to find you’ve missed the mark. You may have made enough sales to survive. But if you haven’t done this one thing, you might have left many thousands, maybe...
by Joseph Frost | May 10, 2019 | Joseph Frost, News
Most people cringe at the mention of an audit, but in terms of marketing it’s much less daunting than the tax man. You can have a brilliant vision and strategy mapped out, but if you don’t know what’s working (or isn’t), you may be tossing money down the drain.Make it...
