by yorCMO | Feb 15, 2021 | Dave Blanchard
Ask a CMO: How do I target low-hanging fruit? from yorCMO on Vimeo. Is ‘low hanging fruit’ a target customer or an influencer? Who are these low hanging fruit? Do they form a viable part of your business strategy? if they are, what are the best ways to reach...
by yorCMO | Jan 25, 2021 | Aneta Zawila-Jordan
Reviews matter as 92% of consumers regularly read online ratings before considering a purchase. 87% of them won’t even consider businesses with 1 or 2 star ratings! CMO Aneta Zawila-Jordan talks about the power of positive reviews and how to get them. Aneta is a...
by yorCMO | Jan 15, 2021 | News, yorCMO
Marketing can be a confusing game. Especially when your business is growing. But what does it all mean? What is the difference between a fractional CMO, a marketing consultant, marketing agencies, and others? In this post, we look at: What fractional marketing is....
by Aneta Zawila-Jordan | Dec 8, 2020 | Aneta Zawila-Jordan, News
Providing superb customer service is the most important goal of any business establishment and a cornerstone of a company’s growth. Reviews matter as consumers regularly read online rating sites before considering a purchase and deciding which establishment to do...
by Amanda Costanzi | Oct 29, 2020 | Amanda Costanzi, News
Modern Marketing is Meant to Fail. Plan for it. Do you plan for marketing failures? It’s best if you do. An example of an unplanned marketing failure would be selling men’s clothing ONLY in men’s magazines. The reason that is a fail? Because women are often the...
