by yorCMO | Apr 30, 2024 | yorCMO
It’s almost impossible to avoid the headlines about AI these days, and it seems like there’s a new advancement to jump on each week. And while companies of various sizes are getting on board, larger companies are 100% more likely than smaller ones to deploy AI,...
by yorCMO | Apr 24, 2024 | yorCMO
Think of the most memorable advertisement you’ve ever seen. Last year’s Super Bowl commercial from The Farmer’s Dog is one many have talked about for weeks—and shed real tears over. The commercial does something extremely effective: It appeals to customers’ emotions....
by yorCMO | Apr 17, 2024 | yorCMO
We’ve always known that businesses put big money behind their marketing efforts—but spending is growing. And fast. In just the U.S., companies increased their marketing spend to over $480 billion in 2022, with digital marketing responsible for a huge part of that...
by yorCMO | Apr 11, 2024 | yorCMO
Have you hit a wall with your business growth? A Harvard Business Review article found that only 10% of businesses that stall in growth will actually recover. Don’t let that number bring you down. Getting ahead of a wall comes down to acting quickly using the right...
by yorCMO | Apr 10, 2024 | yorCMO
Nowadays, customers aren’t just looking for content, products, or solutions made for people like them. They want things tailored for them specifically. It’s true: Personalization is something more customers have come to expect out of companies, and similarly,...
by yorCMO | Apr 3, 2024 | yorCMO
It seems like failure sticks around in our minds longer than successes. It’s human nature, actually. Research suggests it could be an evolutionary defense mechanism, but logic doesn’t always take the sting out of failure. For entrepreneurs, failure is a likely—and...
by yorCMO | Mar 27, 2024 | yorCMO
When considering your marketing strategy, are you paying enough attention to your inbound efforts?  Traditionally, organizations have focused on reaching out to their potential customers rather than drawing them in. But you need to do both. In this blog, we’ll talk...
by yorCMO | Mar 20, 2024 | yorCMO
Marketing spending was up over 10% in the last year—but this trend might have been a little too optimistic. Nearly half of marketers slashed their budgets to prepare for upcoming economic strife. But tighter budgets aren’t an indication that marketing isn’t...
by yorCMO | Mar 19, 2024 | yorCMO
Suppose you’ve reached a stage in your marketing journey where you’ve realized artificial intelligence (AI) will be an invaluable asset to what you’re already doing. In that case, there’s a logical next question that follows. “How do I pick the right AI tools and...
by yorCMO | Mar 13, 2024 | yorCMO
Marketing comes down to more than just knowing the best way to go about things. It’s also all about how those things get done. It’s why you could understand the fundamentals of volleyball but not be able to land a single spike if your on-the-court execution falls...
