by Dave Blanchard | Dec 1, 2023 | Dave Blanchard
No matter the size of your marketing team, you want your time, energy, and resources to be spent as wisely as possible. That’s why more organizations are focused on improving their marketing efficiency. Marketing efficiency is all about minimizing the amount of work...
by yorCMO | Nov 22, 2023 | yorCMO
We’ll spoil the answer for you: It’s both. But it’s not as simple as it sounds. Every quarter, teams are expected to create new stretch goals, and reaching big goals can be even more difficult if you don’t know which teams to assign to which project. Sales and...
by yorCMO | Nov 20, 2023 | yorCMO
Your customers are overloaded with options. With so many reputable companies to choose from, making sure what you’re offering is unique and valuable to them—and marketed appropriately—is crucial for setting your brand apart from the competition. This is called your...
by Kim Jackson | Nov 15, 2023 | Kim Jackson
Last year saw the biggest number of financial services data breaches, with over 232 million individual records impacted as a result. It’s no wonder that customers are concerned about the security of their financial information and transactions. And with so many...
by yorCMO | Nov 13, 2023 | yorCMO
You know aligning your sales and marketing goals is important—but let’s put that importance in numbers. Businesses that deal with sales and marketing misalignment lose over a trillion dollars per year. But here’s the good news: Getting your goals on the same page...
by yorCMO | Nov 9, 2023 | yorCMO
When you engage with a marketing professional—no matter what industry you are in—you expect one, simple thing: that they know what your company does. But for our client, Ab DeWeese, Founder of a Texas-based engineering services company this was not his experience...
by Stacy Kamigaki | Nov 7, 2023 | Case Study, Stacy Kamigaki
Building on a legacy of success Oxford Bank is among the oldest commercial banks in Oakland County, Michigan—in fact, they recently celebrated 139 years in business! Today, with seven full-service bank branches and four customer-focused remote offices, the bank...
by Dave Blanchard | Nov 1, 2023 | Case Study, Dave Blanchard
Dave Blanchard Fractional CMO Dave has contributed leadership in a broad variety of roles and business units over a 26 year marketing career with a Fortune 50 Technology Market Maker. (360) 953-8898 dave@yorcmo.com Connect with Dave on LinkedIn Book a Call...
by yorCMO | Oct 30, 2023 | yorCMO
The “Why” and “How” of Storing Client Information and Documenting Marketing Opportunities. Here’s the deal: Knowing your customer is the bread and butter of any marketing strategy. The data that you can collect about your customers can be used to incredible...
by yorCMO | Oct 25, 2023 | yorCMO
Demand generation is your way of creating interest in your products. While simple in theory, executing an effective demand generation campaign involves a careful balance of giving your audience the information they need while also incentivizing them to engage further...
