Which Comes First, The Budget or The Strategy?

Which Comes First, The Budget or The Strategy?

At first glance, it seems like a classic chicken-egg situation.  In marketing your business, budget and strategy are so closely tied to one another, it can be difficult to determine which one should come first. Should the budget come first in the planning process, or...
One CEO’s Unconventional Secret To Success

One CEO’s Unconventional Secret To Success

In the ever-changing and competitive business world, it can be difficult to stay ahead of the competition. However, amidst it all, one CEO has found a way to invest in the future and ensure continued success. There’s no doubt that Joshua Bylsma, the founder, and CEO...
Marketing and Sales Tips For Startups

Marketing and Sales Tips For Startups

Google the terms “marketing” and “sales”, and you’ll find a lot of articles on how the two disciplines are different. While there’s some truth to that, the one thing marketing and sales teams have in common is that both have a role to play in driving sales.  It makes...