by Aneta Zawila-Jordan | Oct 19, 2021 | Uncategorized
Are you unsure about the fundamentals of marketing? Many people think that marketing only happens when you’re trying to sell something. That’s true in some cases but not all the time. There are a lot of things that go into marketing that don’t involve directly making...
by Jay Gordman | Oct 12, 2021 | Uncategorized
A Fractional Chief Marketing Officer or Fractional CMO is a marketing executive who is outsourced for a company in need of a CMO but does not want to hire an in-house marketing executive who works full time. Sometimes, companies do not have the funds to hire an...
by Joseph Frost | Oct 5, 2021 | Joseph Frost, Uncategorized, yorCMO
A CMO, or Chief Marketing Officer, is a senior corporate executive who leads a company’s marketing strategy. In other words, they are the tree from which all the marketing acorns fall. They are the person who decides how, where, and when to market a company’s products...
by John Callahan | Sep 2, 2021 | John Callahan
Is Your Business Marketing Strategy Taking Up All Your Time? Unless you’re a marketing company yourself, your team shouldn’t be losing countless hours wrestling with a business marketing plan. Instead, you will get much better returns using results-driven strategies...
by Aneta Zawila-Jordan | Aug 19, 2021 | Aneta Zawila-Jordan
Are You Investing in Your Marketing Budget? Even organizations that see marketing as an unnecessary expense engage in promotional strategies. Whether it’s building a website, creating a social media page, or simply putting a sign out front, no business succeeds...
by Dave Blanchard | Aug 9, 2021 | Dave Blanchard
Has Your Ideal Customer Changed? Most companies can easily describe their ideal customer based on buyer behavior and how it relates to the product or services they offer. This generally informs a business’s marketing strategy, where companies strive to reach certain...
by Jamie Coffey | Jul 22, 2021 | Jamie Coffey
Fractional Marketing and Fractional CMOs have changed the way companies think about their marketing. For decades, CMOs have spearheaded corporate strategies to understand target markets and create means of connecting segments to products or services. However, as the...
by Rich Taylor | Jul 8, 2021 | Rich Taylor
To see a return on marketing investment (ROMI), you have to master the delicate art of managing a marketing department’s budget. Unfortunately, even the most sophisticated marketing teams struggle to calculate their true marketing ROI. If you’re a CEO or leader, it...
by Brandie Rezac | Jun 24, 2021 | Brandie Rezac, yorCMO
Sometimes companies find themselves with a mish-mash of a marketing department. Maybe you have entry-level people who need an extra push to grow their strategic marketing experience. Perhaps your marketing “department” is a one-person show that simply can’t get...
by John Callahan | Jun 15, 2021 | John Callahan, yorCMO
Marketing is essential for growing your business. But left unchecked, marketing can become a significant drain on your budget. You need to get results, but you also want to make the most of your investment in marketing. How can you get more mileage out of your...
