by yorCMO | Feb 12, 2024 | yorCMO
Marketing without a CMO is like steering a ship without a map, a helm, or an anchor. CMOs offer more than just direction when it comes to developing and executing a marketing strategy. A Gartner article summarizes the importance of a CMO perfectly: “Once the leader of...
by yorCMO | Feb 6, 2024 | yorCMO
The global digital transformation market is expected to grow to over $1,009 billion in 2025. Thriving in the digital age means knowing how to use technology wisely, and automation is a key player in the game. Automation can dramatically enhance marketing efficiency,...
by Nanda Grandison | Feb 5, 2024 | Client Wins, Nanda Grandison
Summary Recognizing it’s time for a change is something all companies will have to contend with at some point. For one fractional CFO company, they had no trouble realizing they had outgrown their initial brand. The problem was that they weren’t sure how to...
by yorCMO | Jan 30, 2024 | Podcast
In this episode, we delve into the evolving landscape of business strategy, with a focus on the integration of AI, the importance of fractional leadership, and the challenges and opportunities of managing remote teams. Guest speaker John Lund, an expert in business...
by Jay Gordman | Jan 22, 2024 | Client Wins, Jay Gordman
Summary Many companies in the retail sector have faced problems with cart and browse abandonment. Our client, a company providing marketing materials to realtors and other participants in the real estate industry, was experiencing two distinct but related issues. 1.-...
by yorCMO | Jan 18, 2024 | Podcast
In this insightful episode, Maura Kautsky, President of Sales Xceleration, joins Joseph Frost to discuss the evolving roles of sales and marketing in the C-suite. Maura Kautsky emphasizes the need for clarity in roles, the power of fractional leadership, and the...
by yorCMO | Jan 11, 2024 | yorCMO
The biggest cost for small businesses is labor, accounting for 70% of spending. As prices go up, businesses have to find smarter ways to fulfill their marketing needs without eating up their finite (and often shrinking) budgets. A marketing leader is a clear necessity...
by Chris Daniello | Jan 9, 2024 | Case Study
Around 50 million startups are created each year, but only about 10% of those find success in the long run. That’s why it’s crucial that early-stage startups grow fast. The competition is intense, and making your mark in your industry means carving it out yourself. ...
by yorCMO | Jan 4, 2024 | yorCMO
When sales and marketing work together, the results are staggering. Specifically, businesses are 67% more effective at closing deals and 58% at retaining customers. Historically, while sales and marketing function toward the same goal—getting more customers and...
by yorCMO | Dec 20, 2023 | yorCMO
The phrase “digital landscape” has become so ubiquitous that it bears redefining—especially as we enter a new year with new technologies around every corner. The truth is that every business will have a smarter, more nimble competitor who has a better grasp on...
