Joseph Frost

CMO & Co-Founder

Joe is an influential speaker, visionary thinker, and accomplished entrepreneur. With his innovative fractional and decentralized leadership model, Joe is reshaping the future of work.

As the co-founder of yorCMO, he is dedicated to creating the ultimate platform for Chief Marketing Officers (CMOs) to provide impartial marketing expertise to all clients. 

Meet Joe

Joseph Frost is a Decentralized Entrepreneur, University Professor of Entrepreneurship & 3X Founder. An EO Nebraska member having served in local and regional leadership roles, he currently serves as Membership Chair & MyEO Expert.

Joe is the Founder of yorCMO, the first Decentralized Leadership franchise business, and is the head of the Fractional Professionals Association, the first & only community for decentralized, fractional executives & leaders looking to join the future of work. He is also the host of the weekly podcast “The Fractional C-Suite Retreat.”

Armed with an MBA and a background in Chemical Engineering, Joseph is passionate about engineering ideas fueled by simplicity & creativity that have the power to make a big impact & combust at scale.


How Joe has helped clients…

  • Built a 3.5 million mortgage operation in 3 years with close to $500,000,000 in originations.
  • Built a first of its kind video production company focused on new media marketing in the niche not for profit space.
  • Developed the “Leaky Bucket” campaign for dentist to address “Slumptember” increasing sales 2 fold.
  • Managed a first time political candidates run against an established foe (former congressman, mayor, and regent), and crafted a communications and marketing strategy to win the primary and the general election.

Industry Expertise

  • Not for Profit
  • Financial Services
  • Real Estate
  • Creative Services
  • Water Treatment
  • Politics
  • A Lot More


  • Strategic Planning
  • Marketing Strategy
  • Leadership
  • Campaign Development
  • Video Production
  • Content Strategist
  • Sales & Marketing Alignment
  • Facilitations
  • Entrepreneurship



  • MBA – Emphasis in Entrepreneurship, University of Kansas
  • Bachelor of Science – Chemical Engineering, University of Tulsa
  • Adjunct Professor of Entrepreneurship and Marketing, Midland University

Book Joe to Speak at Your Next Event


The Future is Fractional

Joe Frost is a global speaker, thinker & entrepreneur leading the fractional & decentralized leadership model into the future of work. His keynotes & talks are built for forward-thinking entrepreneurs & leaders.


Years as an Entrepreneur


Companies built
& scaled




Talks given on
3+ continents

Published Works

From Impressions To Conversions: How To Track Your Marketing Effectiveness and ROI

From Impressions To Conversions: How To Track Your Marketing Effectiveness and ROI

n this article, we explore how to track your marketing effectiveness and ROI by focusing on metrics beyond impressions, such as click-through rates, conversion rates, and customer lifetime value. By understanding these metrics and how they relate to your marketing goals, you can make data-driven decisions to optimize your marketing strategies and drive better results for your business.

The fractional model is the future of work

The fractional model is the future of work

The word “fractional” can get a bad rap. It sometimes carries associations with fragmentation or incompleteness. But when imagined optimistically and creatively, “fractional” also implies flexibility and adaptability.

Defining Leadership: Results Vs. Outcomes

Defining Leadership: Results Vs. Outcomes

A change in mindset means a change in the question asked. It’s no longer, “How can we achieve this result?” Instead, it becomes, “What does it take to become our customer’s favorite?”. It’s a shift from tactical thinking to strategic thinking. When this happens, teams will start pitching their ideas, begin thinking more creatively, and work together in a cross-functional way.

Pivot and Recovery Framework

Pivot and Recovery Framework  Download the template here: Pivot and Recovery Framework About the Author: Joseph is CMO and co-founder of yorCMO. In his role as CMO, he focuses his efforts on finding new CMOs to add to the yorCMO team, and developing their client...

What is a CMO? Chief Marketing Officer Explained

What is a CMO? Chief Marketing Officer Explained

A CMO, or Chief Marketing Officer, is a senior corporate executive who leads a company’s marketing strategy. In other words, they are the tree from which all the marketing acorns fall. They are the person who decides how, where, and when to market a company’s products...

Marketing Strategy for Your Ideal Customers

Marketing Strategy for Your Ideal Customers

​It goes without saying that you’ll never see customers driven to your brand without some kind of marketing plan. It’s the very first thing you learn about marketing. But how do you know your campaign is reaching the right people? Does your image really appeal to your...

Is Your Business a Fit for Fractional Marketing?

Is Your Business a Fit for Fractional Marketing?

In an ever-expanding and complicated marketplace, marketing is one of the most critical elements of any business’ success. In fact, the role of marketing in the C-suite has increased over the last decade to the point that many companies designate a chief marketing...

The Fractional C-Suite Retreat

Joseph Frost, Co-Founder of yorCMO, hosts this weekly retreat for executives to unwind and hear from their peers about new opportunities and innovations in the C-Suite.

Episode 12: Jennifer Zick

Jennifer Zick is the Founder and CEO at Authentic Brand. Being a fractional professional requires walking the line between supporting your client and telling them what they need to change, and Jennifer sees how all of this works. She sits down with host Joseph Frost to talk about some of the latest innovations she sees in the c-suite.

Episode 11: Scott Belt

Scott Belt is the President and Founder at Impact CFO Services. He has over 20 years of business experience and has the proven ability to build strong teams. He joins host Joseph Frost to sit down and talk about some innovations that are up and coming in the world of c-suite executives.

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