Joseph Frost
CMO & Co-Founder
Joe is an influential speaker, visionary thinker, and accomplished entrepreneur. With his innovative fractional and decentralized leadership model, Joe is reshaping the future of work.
As the co-founder of yorCMO, he is dedicated to creating the ultimate platform for Chief Marketing Officers (CMOs) to provide impartial marketing expertise to all clients.
Meet Joe
Joseph Frost is a Decentralized Entrepreneur, University Professor of Entrepreneurship & 3X Founder. An EO Nebraska member having served in local and regional leadership roles, he currently serves as Membership Chair & MyEO Expert.
Joe is the Founder of yorCMO, the first Decentralized Leadership franchise business, and is the head of the Fractional Professionals Association, the first & only community for decentralized, fractional executives & leaders looking to join the future of work. He is also the host of the weekly podcast “The Fractional C-Suite Retreat.”
Armed with an MBA and a background in Chemical Engineering, Joseph is passionate about engineering ideas fueled by simplicity & creativity that have the power to make a big impact & combust at scale.
How Joe has helped clients…
- Built a 3.5 million mortgage operation in 3 years with close to $500,000,000 in originations.
- Built a first of its kind video production company focused on new media marketing in the niche not for profit space.
- Developed the “Leaky Bucket” campaign for dentist to address “Slumptember” increasing sales 2 fold.
- Managed a first time political candidates run against an established foe (former congressman, mayor, and regent), and crafted a communications and marketing strategy to win the primary and the general election.
Industry Expertise
- Not for Profit
- Financial Services
- Real Estate
- Creative Services
- Water Treatment
- Politics
- A Lot More
Specialties
- Strategic Planning
- Marketing Strategy
- Leadership
- Campaign Development
- Video Production
- Content Strategist
- Sales & Marketing Alignment
- Facilitations
- Entrepreneurship
Education
- MBA – Emphasis in Entrepreneurship, University of Kansas
- Bachelor of Science – Chemical Engineering, University of Tulsa
- Adjunct Professor of Entrepreneurship and Marketing, Midland University
Book Joe to Speak at Your Next Event
The Future is Fractional
Joe Frost is a global speaker, thinker & entrepreneur leading the fractional & decentralized leadership model into the future of work. His keynotes & talks are built for forward-thinking entrepreneurs & leaders.
20
Years as an Entrepreneur
3
Companies built
& scaled
1
Book
authored
3
Talks given on
3+ continents
Published Works
From Impressions To Conversions: How To Track Your Marketing Effectiveness and ROI
n this article, we explore how to track your marketing effectiveness and ROI by focusing on metrics beyond impressions, such as click-through rates, conversion rates, and customer lifetime value. By understanding these metrics and how they relate to your marketing goals, you can make data-driven decisions to optimize your marketing strategies and drive better results for your business.
How Can CMO On-Demand Help My Business?
There’s a wealth of expertise available – and for not a lot of money. From awareness to initiatives, CMOs On Demand are worth their weight in gold.
The fractional model is the future of work
The word “fractional” can get a bad rap. It sometimes carries associations with fragmentation or incompleteness. But when imagined optimistically and creatively, “fractional” also implies flexibility and adaptability.
Defining Leadership: Results Vs. Outcomes
A change in mindset means a change in the question asked. It’s no longer, “How can we achieve this result?” Instead, it becomes, “What does it take to become our customer’s favorite?”. It’s a shift from tactical thinking to strategic thinking. When this happens, teams will start pitching their ideas, begin thinking more creatively, and work together in a cross-functional way.
The 3 Marketing Fundamentals Every Business Leader Needs To Know
Marketing is an area that business leaders often find the most challenging. Every business wants to grow, but far too many of them waste money on disorganized marketing tactics that, in the end, don’t support that goal.
Pivot and Recovery Framework
https://vimeo.com/416047730 Download the template here: Pivot and Recovery Framework About the Author: Joseph is CMO and co-founder of yorCMO. In his role as CMO, he focuses his efforts on finding new CMOs to add to the yorCMO team, and developing their client...
What is a CMO? Chief Marketing Officer Explained
A CMO, or Chief Marketing Officer, is a senior corporate executive who leads a company’s marketing strategy. In other words, they are the tree from which all the marketing acorns fall. They are the person who decides how, where, and when to market a company’s products...
Marketing Strategy for Your Ideal Customers
It goes without saying that you’ll never see customers driven to your brand without some kind of marketing plan. It’s the very first thing you learn about marketing. But how do you know your campaign is reaching the right people? Does your image really appeal to your...
Is Your Business a Fit for Fractional Marketing?
In an ever-expanding and complicated marketplace, marketing is one of the most critical elements of any business’ success. In fact, the role of marketing in the C-suite has increased over the last decade to the point that many companies designate a chief marketing...
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